B2B Outreach Specialist - Freelance
(2024-06)
- Spearheaded comprehensive B2B outreach system development and optimisation for diverse clients, encompassing new domain setup, email address warming, and technical configurations.
- Drove end-to-end campaign execution, including leading content creation and copywriting for email and LinkedIn.
- Managed LinkedIn and email marketing campaigns that generated over £175,000 in annual revenue for a single client, consistently delivering a strong flow of Marketing Qualified Leads (MQLs).
- Enhanced operational efficiency through outreach automation and overseeing marketing operations management.
- Provided strategic oversight as a Fractional Growth Lead and contributed to product marketing initiatives.
Head of Marketing - Dare Recruit
(2022-11 - 2024-05)
- Generated over £150,000 in new revenue by implementing comprehensive marketing processes for multiple start-up recruitment companies.
- Significantly increased marketing function efficiency (demonstrating increased ROI and reduced waste) by collaborating directly with business owners to seamlessly integrate marketing processes into CRMs, ensuring accurate lead tracking and robust follow-up.
- Completely automated the lead generation process, leading to consistent new business leads and allowing me to manage and mentor a team of three Virtual Assistants (VAs) through newly created Standard Operating Procedures (SOPs) for lead generation training.
- Developed and executed targeted list-building processes, precisely identifying hiring managers within Ideal Customer Profiles (ICPs).
- Designed and deployed advanced CRM-integrated capture systems, successfully opening new European markets for a start-up client.
- Conducted weekly marketing meetings to rigorously analyze campaign performance and optimize strategies against profit-driven KPIs.
Digital Marketing Specialist - Mirai Talent
(2023-01)
- Campaign Management: Oversaw and optimized comprehensive digital marketing campaigns.
- Performance Review & Strategy: Conducted weekly meetings with the CEO to review campaign performance, analyze key metrics, and refine strategic objectives.
- Lead Generation (MQLs): Drove the consistent generation of Marketing Qualified Leads (MQLs) through targeted email and LinkedIn campaigns.
- Sales Funnel Optimization: Collaborated closely with the sales team to identify and bridge gaps between MQLs and Sales Qualified Leads (SQLs), streamlining the conversion funnel.
Commercial Fraud Analyst - Worldpay
(2020-11 - 2022-11)
- Led the fraud team's efforts across all alternative payment methods, serving as the primary expert and point of contact.
- Managed high-risk commercial fraud cases, notably preventing a loss of £120,000 in a single unmatched refund case.
- Updated and streamlined all Standard Operating Procedures (SOPs) specifically related to alternative payments, enhancing team efficiency and consistency.
- Cultivated strong relationships with other payment companies, which directly led to a significant reduction in case closure times from 5 business days down to just 1.
Fraud Analyst - RBS
(2019-10 - 2020-11)
As a Commercial Fraud Analyst at RBS, I managed a high-volume workload, handling over 75 fraud cases daily within a dynamic, phone-based environment. I played a key role in enhancing operational efficiency by helping to create an internal directory. This initiative significantly improved inter-team understanding of specific responsibilities and workflows, which directly contributed to reducing overall call times and streamlining case resolution.
