Tayyaba Yasmin

Marketing and Communication professional with over 5 years of experience. Proven ability to develop and manage brand strategies, content creation, media and marketing campaigns, event planning, and stakeholder communication. Proactive, creative, and detail-oriented with a strong foundation in both traditional and digital marketing.

Administrator - CMX LONDON LTD

(2024-09 - 2025-08)

• Check and respond to tenant emails and calls
• Process rent payments and update tenant ledgers
• Schedule routine inspections or maintenance visits
• Prepare tenancy renewal letters for property managers to approve
• File new lease agreements and update the database
• Send out monthly owner statements and reconcile receipts

Communication Manager - Allied Schools

(2021-01 - 2022-12)

• Managed website and social media content
• Created digital and print advertising materials
• Developed internal and external marketing content, including email marketing
• Strategized and implemented marketing campaigns
• Maintained communication with external stakeholders

Founder & Creative Director - The Craft Warehouse

(2018-10)

• Designed and produced custom art/craft materials and furniture
• Researched and developed new products
• Oversaw production and liaised with suppliers and labor
• Managed branding, marketing campaigns, and social media presence
• Built strong customer relationships via online platforms

Manager, Marketing & Event Planning - Signature Events By Frostings

(2016-08 - 2018-09)

• Planned and organized children's themed birthday events
• Managed décor, team coordination, and event logistics
• Developed creative concepts and executed set designs

Media Officer - Chughtai Lab

(2013-12 - 2016-04)

• Managed daily content for social media platforms
• Planned promotional campaigns and internal/external communication
• Organized events including CMEs and health seminars
• Wrote blogs, scripts, and storyboards for video content
• Organized the 38th Annual PAP Conference with over 1,400 attendees

Media Officer (Project-based) - National Hospital & Medical Center

(2015-04 - 2015-07)

• Established a new media department
• Created website content and collaborated with IT
• Decorated and promoted the hospital during special events

Freelance Transcriptionist

(2010 - 2012)

• Completed transcription assignments within deadline

M.Phil - Media & Communication Studies - University of Central Punjab, Lahore

B.A (Hons) - Mass Communication - Forman Christian College, Lahore