Tegan Friedenthal

Data Scientist with experience in predictive modeling, customer engagement analytics, and financial reporting. I am skilled in Python, SQL, and Azure Databricks, with expertise in building machine learning models, data pipelines, and executive-level dashboards. Proven track record of driving customer retention, optimizing marketing campaigns, and aligning strategies with business KPIs.

Experienced in combining technical depth with business insight to deliver data-driven solutions that enhance decision-making and performance.

Lead Data Scientist at Zurich Insurance (2025-04 – 2025-07)

Built predictive models and analyzed customer behavior to drive retention strategies.

• Built predictive models in Python and Azure Databricks for surrenders and policy lapses to drive retention strategies.
• Analyzed churn and customer inflow to improve persistency and calculate CSM impact.
• Applied machine learning for customer segmentation and targeted marketing.

Customer Engagement Data Scientist at Zurich Insurance (2023-04 – 2025-03)

Applied behavioral analysis, A/B testing, and developed data pipelines to optimize campaign performance and create executive dashboards.

• Applied behavioral analysis and A/B testing to optimize campaign conversion rates. Increasing open rates by ~30%.
• Developed data pipelines and performed advanced queries on large SQL databases using SQL/Python.
• Designed and deployed portfolio of 10+ Power BI dashboards to track KPIs, engagement, sales impact and automated financial reports for executives and CEO to track key KPIs.
• Ran cross-sell and up-sell email campaigns in SalesForce Marketing Cloud, managing the full lifecycle from lead generation to deployment.

Digital Acquisition Intern at Zurich Insurance (2022-10 – 2023-03)

Produced performance reports and analyzed website activity against business KPIs.

• Produced performance reports by analyzing website activity and evaluating sales of new digital propositions against business KPIs.

Computer Science Lab Assistant at Heriot Watt University (2021-09 – 2021-12)

Supported students in lab sessions and provided guidance on coursework.

• Supported students in lab sessions and tutorials, providing guidance with coursework and practical exercises.

Master of Science in Artificial Intelligence – University of St Andrews (2025-09 – 2026-09)

Bachelor of Science in Computer Science – Heriot Watt University (2018-09 – 2022-06)

Foundation Degree in Business Management – Heriot Watt University (2018-01 – 2018-07)