Head of Technical at Stamina Production (2022-09 – Present)
Lead technical planning and delivery for high-profile motorsport, sport and brand events of 15,000 to 25,000 guests at our Fan Villages, covering power, audio, lighting, video and IT infrastructure.
- Key projects: Formula E (Saudi Arabia), Formula 1, Extreme E, Boss Emotion Club (Hugo Boss x Formula E), AIMAG 2026 Athletes Village, Dubai Gulf Historic GP Revival, International Handball Federation, DGDA National Day, CEER EV Launch
- Manage AVL budgets of SAR 1.7M to 5.3M (about £330K to £1.03M) and temporary power budgets of SAR 800k to 1.5M (about £135K to £290K) per project
- Lead and delegate to crews of around 25 power technicians and 30 AVL technicians through build, show and derig
- Design power distribution strategies with primary and backup supply to every event zone, in line with HSE standards and risk assessments
- Run AV and production procurement: check supplier quotations line by line against the BOQ and benchmark costs against market rates. Wrote the AVL and power sections of tender proposals for large-scale sporting events
- Scope and deliver technical requirements with clients, creative teams and local suppliers for activations, F&B, AVL, production cabins and welfare facilities
- Plan and coordinate installation and derig schedules to meet tight deadlines without operational delays
- Act as the main link between technical crews, project managers and stakeholders, resolving live issues on site
- Deploy and configure Wi-Fi access points and dedicated event networks for site-wide connectivity
Operations & Admin Executive at HyperSpace FZ LLC (2021-02 – 2022-06)
Supported operations for House of Hype and AYA, turning 100,000 sq ft into interactive, XR-enabled visitor attractions.
- Key projects: House of Hype, AYA Immersive Experience, ParX Activation, D3 Office Setup
- Supervised AVL planning and installation for the ParX activation
- Coordinated AV, lighting and digital content to create cohesive, high-impact immersive spaces
- Agreed technical plans, timelines and resource allocation with vendors
- Managed procurement and setup of the D3 office, including IT infrastructure, furniture and daily operations
Production Manager at Nomad Events LLC (2020-02 – 2021-01)
Managed large-scale projects and client proposals, delivering AVL production for major brands and government entities.
- Key projects: Expo 2020 (Portugal Pavilion), Mubadala, Jaguar Land Rover Roadshow, Nissan, Mercedes-Benz
- Led supplier sourcing and contract negotiations, and worked with fabrication and fit-out teams on power, AVL and electrical infrastructure for activation spaces
- Delivered the technical build of the Mubadala COVID-19 testing center in Abu Dhabi, balancing safety, efficiency and client needs
- Worked with UAE authorities during COVID-19 lockdowns to keep logistics compliant and events running
- Designed concept visuals and AV layouts for the Portugal Pavilion at Expo 2020
- Developed immersive AVL experiences for the Jaguar Land Rover Roadshow
Operations Manager at Spiderfrogs FZ LLC (2018-07 – 2020-02)
Managed installation and on-site operations of complex technical projects.
- Key projects: Qatar National Day 360 Activation, Jaguar Land Rover Roadshow, ADNOC HQ Technology Integration
- Managed installation and on-site operations of the 360-camera activation for Qatar National Day at Doha Festival City
- Built and configured DOF Reality VR racing simulator rigs for the Jaguar Land Rover Roadshow
- Coordinated fabrication and technical teams to install projection mapping and interactive LED banners at ADNOC's new headquarters
- Aligned production workflows across teams so projects were delivered on time and within budget, to quality and safety standards
Freelance AV Technician & Stage Manager at Kings Revival International (2009 – 2023)
Led a team of AV technicians for live performances and corporate events, including sound checks and mixing for live musicians.
- Managed stage power, stage coordination, and procurement and inventory of cabling and audio equipment
- Wrote standard operating procedures and kept equipment records for the AV team at Al Noor Training Centre
Marketing Manager at Al Qeyam Restaurant (2017-02 – 2018-04)
Ran marketing campaigns, product launches and customer events.
Design Apprentice at Irospace (2015-09 – 2016-03)
Produced concept visuals for drone and electric vehicle prototypes.
