Marketing Automation Manager (Contract) at OAD Solutions (2025-11 – Present)
Owned end-to-end marketing automation delivery for OAD Solutions' B2B SaaS and Professional Services clients, covering lifecycle program design, lead scoring architecture, CRM data integrity, and performance reporting across Marketo, HubSpot, and Salesforce.
- Rebuilt a single-stream nurture into four behaviour-triggered lifecycle journeys using Marketo dynamic content and segmentation, resulting in an 18% increase in email CTR and a 10% uplift in MQL-to-SQL conversion within 10 weeks.
- Overhauled a stale lead scoring model by suppressing non-ideal profiles and upweighting high-intent behavioural signals, reducing unqualified MQL volume by 30% and improving Sales follow-up efficiency within one quarter.
- Ran structured A/B tests across subject lines, CTAs and email layouts for a post-webinar follow-up campaign, increasing click-to-open rate by 21% within 8 weeks.
- Built a scalable, reusable template library in Marketo that standardised program structure across email, webinar and gated-content campaigns, reducing average build time by 35% and enabling faster execution across client accounts.
- Built a HubSpot-Salesforce reporting dashboard that consolidated campaign and pipeline data, reducing reporting turnaround by 40% and giving client stakeholders accurate visibility into CPL and pipeline contribution.
Marketing Operations Specialist at ITS Technology Group (2023-07 – 2026-04)
Led demand generation, lifecycle marketing, and partner-led acquisition by owning campaign operations across Marketo, Salesforce, and paid channels. Delivered scalable automation, accurate lead management, and performance reporting that strengthened pipeline contribution across the Faster Britain network.
- Executed multi-channel campaigns across Marketo, LinkedIn Campaign Manager, and Google Ads using geo-targeting and sector segmentation, increasing engagement by 20% and contributing to stronger pipeline creation in priority regions.
- Improved lead scoring in Marketo by aligning behavioural signals with key company attributes such as industry, size, and location (enriched via ZoomInfo), increasing MQL quality and reducing Sales-rejected leads by 17%.
- Enhanced data quality by standardising fields in Salesforce, enriching incomplete records with ZoomInfo, and removing invalid or non-compliant data, lifting email deliverability by 7% and improving segmentation accuracy for regional campaigns.
- Streamlined webinar delivery by integrating ON24 with Marketo program templates and Salesforce campaign sync, cutting event-build time by 40% and improving data capture for post-event scoring and routing.
- Owned campaign setup, QA, and execution in Marketo by introducing structured checklists, pre-launch testing, and standardised program templates, creating a repeatable QA process that reduced campaign errors by 30% and improved on-time delivery across the marketing calendar.
Marketing Automation Specialist (Contract) at ABL 1 Touch Group Ltd. (2023-01 – 2023-06)
Owned marketing automation and CRM operations across HubSpot and Salesforce for a network of 28 accident-repair sites, improving how customer data was captured, managed, and activated across the full enquiry-to-repair lifecycle to automate communications, enhance data quality, and increase operational visibility.
- Built automated workflows in HubSpot for booking confirmations, repair updates, reminders, and post-repair follow-ups across 28 sites, reducing manual communication effort by 35% and standardising the customer experience nationally across all insurer-partner touchpoints.
- Improved Salesforce and HubSpot data quality by standardising fields, removing duplicates, and tightening data-entry rules across 28 site locations, increasing data completeness by approximately 40% and reducing reporting discrepancies that had previously made network-level performance tracking unreliable.
- Optimised enquiry capture by refining HubSpot-to-Salesforce routing rules and contact visibility settings, reducing misrouted enquiries by 25% and improving average response times for site teams across the repair network.
Marketing Operations Executive (Contract) at Markerstudy Group (2022-07 – 2022-12)
Drove CRM and marketing automation delivery across a multi-brand UK insurance group, working hands-on with Marketo and Salesforce to execute campaigns, manage data, and maintain lifecycle programs. Collaborated with senior Marketing Ops and CRM teams to ensure accurate campaign builds, compliant communications, and reliable data flow in a regulated environment.
- Introduced a standardised campaign-build and QA framework across multiple brands, improving accuracy and reducing pre-launch errors through consistent naming conventions, and a structured QA checklist.
- Maintained lifecycle stage logic and lead status accuracy across Marketo and Salesforce, improving CRM data quality and reducing audience overlap across concurrent multi-brand campaign programmes.
- Managed campaign requests, task priorities, and delivery timelines in Asana across four active brand workstreams, maintaining clear visibility for senior stakeholders and contributing to 100% on-time execution.
- Managed audience segmentation, list imports, and suppression logic for CRM-driven email campaigns, ensuring all sends were accurately targeted, data-handling standards were met, and every campaign was compliant before launch.
Project Delivery Coordinator at Bridge International Academies (NewGlobe Education) (2018-06 – 2021-10)
Coordinated multi-region EdTech rollouts, supporting planning, deployment, and onboarding activities while tracking progress, managing timelines, and monitoring dependencies and risks across Programme, Operations, Training, and Field teams.
- Tracked deployment tasks, managed cross-team dependencies, and flagged risks early, helping regional teams deliver rollout milestones on schedule and reducing timeline slippage across workstreams.
- Maintained detailed project trackers and weekly status updates in Excel and Asana, improving stakeholder visibility into progress, blockers, dependencies, and risk areas requiring action.
- Acted as a central coordination point between Programme, Operations, Training, and Field teams, proactively resolving dependency conflicts and reducing last-minute implementation issues.
- Supported teacher and school-staff onboarding by coordinating training materials, rollout guides, and user walkthroughs, helping new users adopt the platform smoothly during early deployment phases.
Email Marketing Specialist (Freelance) at Fiverr & Upwork (2015-08 – 2018-06)
Delivered email marketing and automation support for eCommerce brands, creating campaigns and lifecycle flows in Klaviyo and Mailchimp to drive engagement, conversion, and repeat purchases. Managed multiple client projects across Shopify and ClickFunnels, overseeing strategy, execution, and performance optimisation.
- Introduced lifecycle automation by creating welcome, abandoned cart, post-purchase, and winback flows in Klaviyo for clients previously reliant on broadcast sends, improving open rates by 12–18% and lifting repeat-purchase activity across managed accounts.
- Optimised end-to-end eCommerce funnel performance by analysing drop-off points across email, landing pages, and checkout flows, implementing targeted lifecycle messaging and on-site triggers that increased click-to-purchase rates by 10–20%.
