Senior Marketing Leader
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Hi, I'm Tom, a data driven, Brand & growth marketing specialist with close to 10 years experience across multi-channel campaign planning, activation & measurement. I have significant experience in Marketing operations (building MarTech stacks, Finance reporting & C-Suite communication) primarily in Financial Services. My approach focuses on a test, learn & iterate process, striving for continuous optimisation to help drive sustainable growth.
I have experience managing the investment strategy of 8 figure media budgets across search, social, CRM & partnerships as well as, managing skilled teams and working with senior stakeholders to build compelling cases for campaigns & departmental structures.
A marketing leader with 10 years experience across Financial Services, Insurance and agency.
Bachelors Degree - English Language and media
