Tilbe Tugrul

Digital Marketing & Design Specialist with four years of experience across branding, content creation, social media and web design. Experienced in building visual identities, creating digital content and supporting marketing campaigns from concept through to delivery. Comfortable working with SEO, Google Analytics and performance data to improve content strategy and website visibility.

Keen to develop my knowledge of AI technologies, regularly keeping up to date with new developments and applying AI tools across my projects where appropriate.

Digital Marketing & Brand Designer - Digital Tonic (pre:set)

(2025-03 - 2026-05)

• Contributed to the development of a new brand identity, helping establish the visual direction and brand guidelines from the ground up.
• Designed marketing assets and visual materials using Figma, Adobe Photoshop and Illustrator.
• Created website content and supported the overall user experience through clear, engaging copy and page structure.
• Conducted keyword research and SEO analysis to improve search visibility and organic website performance
• Produced digital content across multiple platforms while maintaining a consistent brand identity.
• Built automated work flows using Make to connect website forms with Google Sheets and email marketing platforms
• Created automated work flows to collect and organise website form submissions for reporting purposes.

Digital Marketing Specialist - VS Digital

(2021-02 - 2023-09)

• Planned and managed paid advertising campaigns across Google Ads and Meta platforms.
• Improved campaign performance through ongoing optimisation and budget management.
• Maintained website content and supported SEO initiatives to improve keyword rankings and organic traffic.
• Designed landing pages focused on improving user engagement and conversion rates.
• Produced SEO friendly content and visual assets aligned with client branding.
• Coordinated campaign delivery between design, development and marketing teams.
• Scheduled and managed international social media content using Hootsuite.
• Tracked campaign performance using Google Analytics and produced regular reports.

Assistant Student - University of Sunderland

(2024 - 2025)

• Used AI tools to support content development and generate ideas for improving user experience.
• Used AI tools to support research and draft content for web development and content management projects
• Supported the creation and maintenance of responsive web pages using HTML and CSS.
• Helped build and update email templates for internal communications and marketing campaigns.
• Worked with different departments to improve website content and user experience.

Assistant Student - Selcuk University

(2018 - 2020)

• Assisted with the planning and organisation of university events and conferences.
• Supported the production of content for university publications and printed materials.
• Worked with internal teams to deliver promotional and communication materials.

BA - Advertising - Selcuk University (2017 - 2021)

MSc - Computing - University of Sunderland (2024 - 2025)