Tiyana Shaw

Commercially driven, MNAEA-qualified property sales professional with 6+ years of experience spanning residential sales, lettings exposure, investment consultancy, landlord relationships, compliance and high-touch client service. Proven across the complete sales lifecycle, from prospecting, applicant qualification and consultative selling through negotiation, sales progression and completion. Experienced in building trusted relationships with vendors, buyers, high-net-worth and international investors, solicitors, mortgage advisers and professional partners.

Combines strong commercial judgement, polished client communication and disciplined pipeline management with a consistent focus on revenue, conversion, service and long-term relationships. Now seeking to bring this experience to a high-performing, premium property or commercially focused sales environment.

SALES PERFORMANCE: Track record includes £3m+ in secured property investment opportunities. Detailed personal sales statistics, KPI performance and supporting evidence can be provided and verified by previous employers on request.

Sales Executive at Monroe Estate Agents (2024-11 – 2026-10)

• Managing the full property sales journey, from initial customer enquiry and qualification through to reservation, exchange and legal completion.
• Proactively generating and following up on sales leads, converting enquiries into reservations and achieving individual and development sales targets.
• Conducting property viewings, presenting showhomes and demonstrating the features, benefits and specifications of new-build homes.
• Building and maintaining strong relationships with prospective purchasers, existing customers, solicitors, mortgage advisers and internal stakeholders.
• Qualifying prospective buyers to establish their financial position, affordability, property requirements and timescales.
• Managing a varied sales pipeline, maintaining accurate customer records and ensuring regular communication throughout the purchasing process.
• Negotiating offers, managing customer expectations and identifying opportunities to progress sales.
• Liaising with financial advisers, solicitors, mortgage providers and internal departments to facilitate smooth sales progression.
• Maintaining accurate CRM records, updating sales reports and monitoring reservation and completion targets.
• Ensuring all sales processes adhere to company procedures, consumer protection legislation, AML requirements and relevant compliance standards.
• Delivering a high standard of customer service, resolving queries and managing complaints professionally.
• Working collaboratively with site management, construction teams, sales management and external partners to ensure a positive customer experience.
• Monitoring local property market activity, competitor developments and pricing to identify opportunities and support sales performance.
• Supporting the presentation and commercial performance of the development, ensuring showhomes and sales areas maintain a professional standard.
• Taking ownership of individual targets, prioritising workload and working independently while contributing to wider team objectives.

Senior Sales Negotiator at Monroe Estate Agents (2024 – 2026-09)

• Managed the end-to-end sales journey across a portfolio of residential instructions, acting as a trusted adviser to vendors and buyers and coordinating solicitors, mortgage advisers and other stakeholders from initial enquiry through to completion.
• Generated and followed up leads, conducted viewings and held consultative sales conversations within a competitive, target-led residential market.
• Negotiated offers, managed expectations with commercial objectives to drive transactions towards exchange and completion.
• Identified cross-selling, referral and additional revenue opportunities while delivering a highly personalised client experience designed to strengthen retention, reputation and repeat business.
• Maintained accurate pipeline and compliance records across multiple live transactions.
• Used market insight to inform vendor conversations and commercially informed decision-making.
• Contributed to a high-performing sales environment, sharing market knowledge, supporting newer colleagues and maintaining strong standards across service, communication and transaction management.
• Generated rental comparables, landlord and tenant prospecting, investor enquiries, AML checks, tenancy application documentation, vendor care, marketing management and team KPIs.

Senior Sales Negotiator at William H Brown

• Worked in a high-volume, target-driven national estate agency, delivering professional representation from initial enquiry and applicant qualification through viewings, negotiation and sales progression.
• Delivered consistent lead follow-up and confident telephone and face-to-face sales engagement.
• Identified cross-selling opportunities, contributing to branch revenue, conversion and broader commercial performance.

Property Investment Consultant at North Property Group (2023-09 – 2024-01)

• Generated £3m+ investment opportunities, investor relationships, rental yields, rental comparables and investment analysis.
• Advised high-net-worth clients, delivering polished virtual and face-to-face consultations across multiple time zones and maintaining a highly responsive client experience.
• Provided clear, commercially focused recommendations and compelling sales conversations.
• Generated cross-selling while maintaining disciplined CRM pipelines, proposals, follow-up activity and sales reporting.
• Supported retention and a seamless end-to-end investment experience.

Sales Negotiator / Customer Service at Manning Stainton Estate Agents (2020-02 – 2023-09)

• Managed sales, buying and lettings journeys and managed client relationships.
• Delivered follow-up and relationship building while consistently working towards individual and branch performance targets.
• Worked closely with mortgage advisers, conveyancers and branch teams to resolve issues and maintain momentum.
• Identified cross-selling opportunities across mortgage advice, conveyancing and property marketing services, increasing customer value and contributing to wider branch revenue.
• Supported transactions through renewed buyer engagement, positioning and persistent follow-up.
• Maintained standards within a fast-paced, performance-led environment.

Event Executive at Calder Conferences & World of Travel (2017-11 – 2020-02)

• Managed end-to-end requirements for corporate conferences, exhibitions, meetings and travel, combining account management, supplier negotiation, budget coordination and high-level client service.
• Identified additional-service opportunities to strengthen account value and overall customer experience.

Front of House, Hosting & Hospitality Sales at Various employers (2013 – 2017)

• Delivered front-of-house, hosting and sales-led customer experiences across hospitality, events and retail environments, developing confidence engaging with a broad range of clients and customers.
• Used upselling techniques to enhance customer experience and increase spend while performing effectively in high-pressure environments.
• Developed customer-service and relationship-management foundations that have supported progression into a professional property sales career.

Pearson Level 3 Diploma in Business in Business Environment, Resources, Marketing & Events, Communication, Accounting, Creative Product Promotion and Contract Law – Leeds City College (2016 – 2019)

GCSE English Literature B; English Language B; Mathematics B; plus Level 3 Art & Creative Studies and additional vocational qualifications – Ralph Thorsby High (2011 – 2016)