Toby Gisborne

I am an innovative, data-driven Senior Digital Marketing and Communications Professional with over 7 years of experience spanning the education, technology, and healthcare sectors. My expertise lies in developing, optimising, and maintaining impactful digital marketing strategies that drive lead generation, boost user engagement, and deliver accessible digital experiences. With advanced proficiency in SEO best practices, data analytics, website management, and multimedia content creation, I bring cutting-edge technical skills and a proven track record of success.

Known for my exceptional teamwork, leadership, and communication abilities, I thrive in dynamic environments, offering an enthusiastic, collaborative, and innovative approach to complex challenges. I am passionate about leveraging data-driven insights to create high-quality, accessible digital solutions and crafting engaging visual content that enhances user experience and supports organisational growth.

Learna | Diploma MSc (Healthcare/Education) - Senior Digital Marketing Executive - 01/10/2023 - Present

• Analyse marketing campaigns to improve performance and inform strategy.
• Apply statistical methods to test the impact of marketing strategies with a data driven approach.
• Reduce page load times across the site and ensure 90%+ health score across web pages.
• Report monthly data-driven insights and KPIs for the Chief Marketing Officer.
• Project manage digital events throughout the year, including a worldwide virtual open day.
• Write and improve content for the sales funnel and email marketing as well as external and internal communications.
• Develop and manage campaigns across all marketing channels, including content calendars.
• Manage social media content creation to support campaigns and schedule posts using Metricool.
• Conduct SEO audits, keyword research, and optimise websites for organic traffic - using SEMRush, Google Search Console and GA4.
• Manage marketing budget with Chief Marketing Officer and plan 6 monthly budget reviews.
• Coordinate and promote webinars for external communications.
• Stay updated on digital marketing trends and new technologies.
• Conduct final proofing for website content and all internal and external communications.
• Support PR and online advertising opportunities.
• Create project workspaces in Monday.com to present clear progress on ongoing projects using agile methodologies and 'sprint' plans.
• Collaborate on copy for paid search and social advertising campaigns.
• Produce engaging multimedia content for website and other communication channels - Using Adobe Creative Cloud (Photoshop, Indesign, Illustratrator, Premiere Pro.) and Canva.
• Design and deliver user friendly UX and UI web pages and designs using Figma - following a mobile first approach.
• Ensure consistent adherence to brand guidelines in all internal and external communications across the company.
• Tutor and Mentor Engagement Executive and Digital Marketing Executive.
• Provide training to wider teams in digital programmes such as Canva, Adobe Create Cloud, CMS (Contentful) and following brand guidelines.

Serco Europe (Serco Education - Healthcare/Education) – Marketing Manager (IT & Communications) – 29/09/2022 – 25/09/2023 

• Manage and develop multiple websites across the Serco Education brand using

HTML, SCSS, JavaScript & PHP.

• Develop communication strategies for marketing products and services both internally and externally.
• Manage multiple email inboxes and reply/forward to relevant teams/stakeholders.
• Manage multiple social media channels across various platforms such as Linkedin, Instagram, Facebook and relevant forums.
• Coordinate promotion of Serco Education through various marketing strategies, including social media, videos, events, and conferences.
• Manage the upkeep of Serco Education’s Content Management System (Wordpress/BeaverBuilder).
• Oversee the creation and accuracy of marketing materials for Serco Education programmes (Canva, Adobe Creative Cloud).
• Ensure websites are updated and user friendly - meeting accessibility standards.
• Manage designated marketing budget and plan subscriptions, events, ongoing costs.
• Manage the distribution and collation of termly surveys using Google Forms/Typeform and share with Programme Leads.
• Create and distribute termly newsletters for each programme for print and digital.
• Liaise with learning platform providers and Serco IT services to ensure relevance and compliance.
• Manage access to the Leadership Learning Centre (Moodle) for participants, facilitators, and programme managers.
• Act as the ICT liaison between Serco ICT and the Leadership Development Team.
• Support development and management of a Power BI system for coordination and reporting.
• Maintain secure document management processes.
• Provide marketing guidelines and contribute to the Serco worldwide BrandBank.
• Proof all external and internal communications from all colleagues in Serco Education to ensure brand and content guidelines have been adhered to.
• Maintain strong communication and professional relationships with the Leadership Development Team.

Coleg Sir Gar (College/University/Adult Learning) – Website & Marketing Lead – 01/06/2021 - 28/09/2022 

• Lead the maintenance and optimisation of multiple College websites and intranet, ensuring all content is accurate and up-to-date.
• Manage migrations with CMS / updating and maintaining elements/add-ons within the CMS (Joomla).
• Collaborate with the College Enterprise and Employability team to elevate the profile of the Employability Bureau through strategic promotion on EMSI, fostering strong employer partnerships and promoting job opportunities to learners.
• Drive the creation and execution of online marketing campaigns and product launches.
• Utilise marketing analytics to track and report key metrics from web, social, and video channels, delivering insights in monthly, quarterly, and annual reports to inform strategy. (Google Search Console, GA4, ScreamingFrog, Hubspot)
• Oversee the creation of digital assets, including images, videos, banners, and other media for use across landing pages, newsletters, social media, and advertising.
• Lead the planning and execution of digital promotional activities and events, including Virtual Open Weeks, to engage a wider audience.
• Implement virtual walk-throughs to assist with additional learning needs students using ThingLink (examples available on request)
• Implement best practices in digital marketing to enhance outreach and engagement with stakeholders.
• Ensure full compliance with the Welsh Language Act, accessibility, and privacy regulations across all digital platforms.
• Provide leadership and support to the marketing and front-of-house teams, ensuring cohesive teamwork across functions.
• Represent the College and document key promotional events such as open days and evenings, supporting wider engagement initiatives using photography and videography

Swansea Indoor Bowls Stadium (Leisure) – Manager (Covid 19 Officer) – 01/09/2020 – 31/05/2021 

• Manage the website and digital communications to ensure clear and engaging messaging.
• Ensure the website meets accessibility standards and is user friendly for elderly users.
• Design brochures, newsletters, banners, and other digital assets for website and print purposes.
• Liaising with suppliers and other third parties to ensure that any maintenance issues are dealt with promptly and with minimum disruption.
• Ensuring that General Data Protection Regulations are observed at all times when dealing with members and other users.
• Ensure the Club’s COVID-19 protocols are in keeping with prevailing government guidance.
• Updating the Club’s written protocols/policies to ensure that they are current.
• Updating associated computerised records and databases.

Stoke Damerel Community College (College) – Digital Media Technician – 03/09/2018 – 31/08/2020 

• Update the college website with new photos, videos, and content.
• Photograph and record a variety of school and external events and edit into digital assets to be used for internal and external communications.
• Manage and maintain technical equipment, including cameras and computers.
• Provide technical support for queries and issues across the college.
• Conduct tutoring sessions to teach students how to use media equipment effectively.
• Collaborate with Communications Officer to produce and schedule social media posts across multiple channels.

University of Plymouth Students Union - Audio Engineer - 07/02/2016 - 30/08/2018

• Oversaw sound engineering for events, including live music performances and conferences.
• Collaborated with event organisers to ensure seamless audio production.
• Provided technical support for audio during music festivals.
• Utilised expertise in audio technology to enhance attendee experiences.
• Contributed to the overall success of each event through effective audio management.

Leicestershire NHS Partnership – Bank Staff/ Mental Health Ward Clerk (PT) – 15/07/2012 – 12/09/2017 

Primary Role: Mental Health Ward Clerk at Bradgate Unit

• Managed confidential medical records for patients.
• Provided administrative support to nursing staff.
• Conducted digital data inputting on NHS systems such as SystmOne and RiO.
• Ensured accurate and up-to-date patient information through strong attention to detail and organisational skills.
• Contributed to the efficient operation of the ward.

Additional Roles Across Leicestershire Partnership Trust (bank staff):

• Worked in medical records at the Leicestershire Deanery.
• Served as a Ward Clerk at Huntington's Disease Hospital.
• Data inputting and audio typist within Paediatrics.

University of Plymouth (2015-2019) 

Postgraduate Certificate (Art, Design and Architecture ResM)

Thesis project – ‘Digital Communications’ 

BA (Hons) Digital Arts – 2:1 (Upper)

Google Skills

Fundamentals of Digital Marketing - 2023

Advanced GA4 - 2023

Rawlins Academy (2009-2013)

A-Levels: Media Production (Distinction x2), Music Technology (Distinction) GCSE’s: 9 B-C including Mathematics, English, Science & IT.