DIGITAL AND MARKETING LEAD at CROSSROADS CARE KENT (2023-11 – Present)
- Managing and directing a £150,000 annual budget for all digital, IT, and marketing expenditure, ensuring efficient resource allocation and managing supplier contracts
- Led website redevelopment, auto-translation, and accessibility features, resulting in an 80% improvement in key performance metrics like visitors, duration and CTR
- Directed strategic reporting by automating data analysis and visualisation for quarterly and annual reports submitted directly to Kent County Council (KCC)
- Supported two major tender applications (over £4M in total) by providing essential data analysis, project development, planning, and budget forecasts
- Created a custom internal digital tool to track, analyse, and report the customer journey from initial referral to service delivery
- Supported leadership with presentations, funding applications, digitalisation and strategic planning
- Designed and produced promotional materials, expanding reach by 180%
- Regularly participate and represent the organisation in conferences, community and industry events
FOUNDER at SPORLAB AGENCY (2014-01 – 2024-12)
- Built and led cross-disciplinary teams, including full-time staff and project-based teams, to deliver integrated marketing and content campaigns for organisations and brands
- Developed and executed marketing, event, and content strategies for sponsor brands, sports organisations, and public bodies
- Led digital transformation for University Sports League (Unilig), increasing page views 20-fold and growing social following from 600 to 16,000+, reaching over 3 million annual organic page views
- Managed digital sponsorship activations for major events, producing and delivering high-volume personalised digital content—2,500 customised runner videos in 48 hours at the Gallipoli Marathon and over 60,000 sponsor-branded photos in under 24 hours at the Istanbul Marathon
- Advised sport startups on marketing, sponsorship, and digital strategy, creating pitch decks and presentation videos that contributed to securing over £1M in funding
- Organised two sports & technology conferences, showcasing industry trends and facilitating investor pitch sessions
- Managed a team producing 300+ videos, 10,000+ sport photos and 1,000+ news articles, significantly boosting exposure for sports organisations and sponsor brands
COMMERCIAL DIRECTOR at ALTINORDU FOOTBALL CLUB (2013-01 – 2013-12)
- Directed club marketing, sponsorship strategy, branding, and communications, leading the commercial team in managing branding, sponsorship, and events
- Increased merchandising sales by 40% within two months by launching the club's first retail and online shops
- Launched a new club website, increasing page views by 180% and visit duration by 48%
- Organised the first international youth tournament with elite European club academies, generating over £150,000 in media coverage
GENERAL COORDINATOR at EUROASIA SPORTS (2007-01 – 2012-12)
- Grew the newly established agency from 4 to 20+ full-time employees, demonstrating formal line management experience and transforming it into a profitable sports business
- Managed the Istanbul stop of the Extreme Sailing Series, securing over £2M in development funding and generating £5.8M in media value
- Created and managed a news and live-streaming platform for TRT Spor, broadcasting major sports events to over 1 million monthly viewers
- Directed sponsorship negotiations and activation strategies, securing £10M in sponsorship value for various campaigns
- Negotiated TV rights for international football tournaments, extreme-sports events and sports documentaries
