Full Stack Market Researcher
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Over the last 4 years, I’ve led complex research projects to advise major companies including McDonald's, Coca-Cola, Danone, Unilever and Reckitt on strategies to grow their revenue, successfully launch new products and stay at the forefront of emerging market trends.
With a background as a pubished academic author in Behavioural Science, I bring a unique perspective and expert knowledge on consumer behaviour to the research I run, specialising in consumer segmentation and behaviour change studies.
Having spent 4 years working at agencies, I'm now looking to start a new chapter and bring my strategic intuition and behavioural expertise to the client side.
