Copywriter and Editor - Freelance - London
(2018-08)
I create and edit different types of content – blogs, news articles, advertorials, guides, press releases, emails, web copy, social media – across a range of industries, for a variety of clients: Imperial Leisure, Liberis, Clear Currency, Littlefish, Lumon, Foreign Currency Direct, Camms, SAI Global, Simply London, Doorview, Syntax, TDM Group.
Copywriter - Smart Currency Exchange - London
(2016-10 - 2018-08)
Copywriter working within the content team for Smart Currency Exchange and its sister company Property Guides – a lead generation source for Smart.
- Promoted Smart and its specialist products and services by producing emails, brochures, leaflets, newsletters, case studies, testimonials and SEO website copy that engaged the audience and developed an understanding of the currency transfer process.
- Created international property-focused guides – including country-specific and Brexit guides – that encouraged international buyers to seek advice from Property Guides. Subsequently generating high-value leads for Smart Currency Exchange.
- Ensured a strong click-through rate by writing relevant and informative lifestyle blogs, newsletters and news articles for publication on the Property Guides and partner websites.
- Thoroughly proofed and edited newsletters and news articles produced by freelance writers, ensuring all content was consistent with the requirements set out in our style guide and the content brief.
- Used WordPress to upload content to the Property Guides website and partner websites, including the selection of relevant images as part of the creative process.
Copywriter - Moneycorp - London
(2015-02 - 2016-10)
Copywriter working within the Moneycorp marketing team
- Created private lifestyle and corporate-focused advertorials, editorials, testimonials and case studies to promote Moneycorp's products and services – notably printed/online with The Telegraph, The Guardian, Daily Mail, Financial Times, CNN, Evening Standard, City A.M, The Irish Times, Irish Independent, Time Magazine and The Treasurer.
- Managed the media partnership content schedule, including the output of freelance copywriters, through the allocation of instructive content briefs developed in creative briefings with notable partners.
- Developed digital/SEO website copy and digital banners on moneycorp.com and partner microsites, including CNN, The Guardian and Irish Independent.
- Produced market commentary and rate alert emails to help clients' make informed decisions when transferring money overseas.
Fraud Analyst - Moneycorp - London
(2013-07 - 2015-01)
Fraud Analyst working in the Moneycorp risk and compliance team
- Contributed to the creation and development of a new, innovative fraud function in a rapidly expanding business within the financial services sector.
Cybercrime Intelligence Analyst - Serious Organised Crime Agency (SOCA) - London
(2009-09 - 2013-07)
DV cleared intelligence officer working in the cyber intelligence management team
- Contributed to operations and investigations through the collection, analysis and creation of intelligence and evidential products, leading to the successful high-profile arrest of UK and overseas targets.
Vetting Officer - Serious Organised Crime Agency (SOCA) - London
(2005-08 - 2009-09)
- Processed security clearances to maintain the integrity of the law enforcement agency.
