Tony Parsons

Brand & Digital Marketing Lead and Creative Director with 25+ years' experience delivering brand, campaign and digital programmes for global brands, public-facing organisations and SMEs. Trusted by organisations including Jaguar Land Rover, PepsiCo, 3M, Fujifilm and Guide Dogs to translate complex information into clear, engaging communications across digital, print and video formats. Combines strategic brand leadership with hands-on delivery, directing multidisciplinary teams including designers, developers, videographers and specialist suppliers.

Experienced in managing brand governance, coordinating complex production workflows and delivering commercially focused creative programmes that support growth, engagement and long-term brand consistency.

Creative Director / Brand & Digital Marketing Lead at Tony Parsons Design & Marketing (2007-01 – Present)

Provide brand, digital and creative leadership to organisations ranging from global brands to SMEs, acting as both strategic advisor and hands-on delivery lead across multi-channel marketing programmes.

• Expanded from a single JLR division to preferred creative lead across eight specialist divisions — Land Rover Experience, Jaguar Experience, JLR Experience, JLR Military Sales, JLR Blue Light Sales, JLR Diplomatic & Embassy Sales, JLR Classic and Land Rover Armoured Vehicles — outperforming Spark44, JLR's global agency
• Managed all design output for Marshall Motor Group's JLR divisions; retained as creative partner for Stratstone and Hendy Group, delivering advertising, digital and exhibition materials
• Led multidisciplinary delivery across designers, developers, videographers and suppliers to produce integrated campaigns across digital, web, print and exhibition environments
• Developed brand strategies, visual identities and governance systems enabling internal teams to maintain consistency across all communications
• Produced multilingual marketing collateral and technical documentation for international clients including Codelocks
• Delivered event branding for global healthcare organisations including Stryker, Fresenius and Conmed; created brand, brochure and website for WISCO
• Helped grow International Taste Solutions from concept to a global business in 13 countries; also worked with Nash's Bakery and the British Society of Baking
• Planned and delivered integrated campaigns across digital, email, social and print
• Appointed Agency of Choice for PepsiCo brands and RSA Security

Senior Designer (Contract) at 5 Core Group Ltd (2006-01 – 2007-12)

Delivered integrated digital and print campaigns for Honda UK, supporting pitch work and campaign rollout.

Senior Designer (Contract) at Maxx Design Ltd (2006-01 – 2006-12)

Delivered branding, websites and marketing materials for 3i, Eton College and Westminster College.

Senior Designer at Purple Lettuce Ltd (2004-01 – 2006-12)

Delivered branding, brochures and digital projects for SMEs and specialist sectors.

Creative Director / Studio Manager at JSK Blue Ltd (1999-01 – 2004-12)

Led creative and digital teams delivering campaigns for RSA Security, Vodafone, 3M and PepsiCo.

• Managed digital platforms, incentive programmes and integrated campaigns across multiple sectors
• Named Global Agency of Choice for RSA Security — SecurID technology integrated into enterprise systems at Microsoft, Cisco and IBM; developed creative programmes supporting enterprise sales and adoption

BA (Hons) in Fine Art

PGCE in Art & Design

DSDM Practitioner