Tony Sheridan

Commercial adviser, Non-Executive Director and entrepreneur with more than 35 years' experience driving commercial growth, business transformation and value creation across retail, sport, events, merchandise, digital commerce and international sourcing. Brings extensive Board-level experience spanning investor-backed organisations, founder-led businesses, trade associations and multi-channel retail environments, combining strategic oversight with hands-on commercial execution.

Former Group Chief Commercial Officer, Chief Operating Officer and Chief Executive within an investor-backed retail group, leading businesses with revenues of up to £200 million through acquisitions, international expansion, digital transformation and two private equity ownership transitions, including Blackstone. Successfully founded, scaled and sold Superstore TV before progressing into Group executive leadership, leading buy-and-build acquisitions, commercial integration and the successful launch of the Group's US retail operations. Experienced in presenting growth opportunities to angel investors, private equity, family offices and institutional investors.

Recognised for providing pragmatic commercial challenge and strategic insight to Boards, helping organisations unlock value through product strategy, international sourcing, customer proposition, digital commerce and operating model development. Known for an engaging and authentic Boardroom style, mentoring founders, Managing Directors and C-suite executives while building high-performing teams and delivering sustainable commercial growth.