Marketing Consultant
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Freelance marketing consultant, working in decarbonisation, energy and fire and security. Over 20 years experience.
Results-oriented senior marketing professional with over 20 years of experience across diverse industries, with a proven ability to lead high-performing teams, develop data-driven strategies, and deliver exceptional ROI through innovative marketing initiatives to drive transformative growth.
With deep expertise in digital marketing, customer journey optimisation, and brand management, I am adept at navigating complex business environments while fostering strong stakeholder relationships. I have held ultimate responsibility for P&L, ensuring that organisational objectives align with customer needs to create impactful marketing strategies.
I am now actively looking to explore senior interim marketing leadership and non-executive director (NED) positions. Having sat on boards and chaired various initiatives, I thrive in dynamic environments and am well-equipped to contribute to strategic campaign development and pricing strategies across B2B and corporate settings.
Management and Leadership: Proven ability to lead high-performing, cross-functional teams. Skilled in managing internal change and overseeing P&L responsibilities, aligning team performance with organisational goals. Thrives in both large corporate and startup environments, delivering impactful results even in chaotic settings.
Strategic Thinking and Business Management: Experienced in developing and executing data-driven strategies, optimising customer journeys, and driving business growth. Demonstrated success in pricing, sales, and navigating complex market transitions in disrupted environments.
Digital Marketing and Technical Expertise: Deep expertise in digital marketing, customer journey mapping, branding, and campaign optimisation. Proficient with tools like Adobe Experience Cloud, Google Analytics, and Power BI, leveraging them to improve ROI,
KPIs, and overall business outcomes.
Stakeholder Management and Thought Leadership: Skilled in managing relationships with diverse internal and external stakeholders. Provides thought leadership at the board level and leads strategic partnerships, driving corporate transformation and ensuring alignment with broader business objectives.
Marketing and Sales Integration: Strong ability to integrate marketing efforts with sales, optimising lead generation and funnel conversion. Focused on using marketing data to track performance, drive sales, and improve overall business growth.
Brand Management and Campaign Execution: Experienced in leading branding initiatives, media buying, and managing comprehensive marketing campaigns from strategy to execution, delivering measurable business results.
Diversity, Inclusion, and Mentorship: Passionate about fostering diversity and inclusion within teams. Actively mentors and empowers underrepresented groups, including underprivileged women, through leadership and coaching programs.
Adaptability in Complex Environments: Demonstrates entrepreneurial flexibility and resilience in managing large teams and complex projects, thriving in fast-paced, evolving environments. Capable of driving business transformation across a range of industries.
Adobe: Analytics, Experience Cloud, Creative Cloud, Target, Audience Manager • Google: Search Console, AdWords, BrightEdge SEO
Degree in Human Geography.
CIM professional diploma in Marketing
Other sales and marketing training.
