Toshar Mehta

Results-driven marketing professional with experience in designing and executing strategies to drive client retention and growth. Strong background in data analysis, project management, and stakeholder engagement. Ability to analyze complex information and deliver tailored, impactful communications. Demonstrated experience in leading cross-functional teams and handling multi-channel campaigns.

Crew Member - WINGSTOP ( Present )

Mixologist/ Bar Handler, 

AMADEUS, Birmingham, England (07/2022 - Present)

Managed bar inventory and created an innovative cocktail menu, consistently meeting sales targets.

Cultivated loyal clientele through personalized drink recommendations and outstanding service.

Boosted sales with upselling and event promotions.

Led staff training and integrated global mixology trends into the menu.

Enhanced brand visibility using social media for mixology showcases.

Sales & Marketing Lead (B2B) , 01/2021 - 01/2022.

 DMGiken - Haryana , India.

● Increased the sale and revenue by 15% of new team projects by engaging in new sales and marketing towards the buying and vendor company.

● Managed multi-channel campaigns and coordinated with stakeholders to facilitate effective communication and strategy implementation for Maruti and Escorts.

● Conducted in-depth market research to identify and capitalize on new market opportunities.

● Brand management including creating guidelines and training for within the departments and

developing marketing collateral towards various vendors for North India.

● Collaborated with cross-departmental teams across northern channels of vendors to ensure

alignment with company objectives.

Data & Customer Insights Analyst Intern , 05/2019 - 08/2019 

JC BAMFORD EXCAVATORS : Delhi, India.

● Collect and analyze data on KPIs such as sales volume, market share, and customer satisfaction.

● Monitor industry trends and competitor activities towards decision-making and strategy

development.

● Develop and maintain databases to track and report on various data points, including production

schedules, inventory levels, and quality control measures.

● Collaborate with cross-functional teams, including engineering, manufacturing, and sales, to

identify opportunities for process improvements and cost savings.

● Generate reports and visualizations that communicate complex data insights to stakeholders at all levels of the organization.

Bartender, The Dakhin, Glasgow, Scotland (05/2017 - 08/2018)

• Trained new staff, managed liquor inventory, and ordered supplies.
• Handled all bar operations, including staff scheduling.
• Developed drink specials and managed daily cash.

Team Member, The Dhabba, Glasgow, Scotland (10/2016 - 05/2017)

• Served customers maintaining company and hygiene standards.
• Ensured timely food delivery and minimized kitchen errors.
• Achieved sales and profit targets and handled daily cash.
• Trained and assisted new staff members.

MSc MARKETING AND STRATEGY 2022-23 Aston University - Birmingham, England.

KEY SUBJECTS - strategic business sustainability, marketing management, consumer behavior, strategic brand management, digital marketing, strategic management, topics in advanced strategy, CRM , economic environment of business and business project, CSR.

MSc BUSINESS AND MANAGEMENT, 2019-20

Aston University - Birmingham, England.

KEY SUBJECTS - Accounting for Managers, People and world Organizations, marketing management, applied research, strategic global outsourcing and offshoring, managing projects, operations management, strategic management and business projects, human Resource Management.