Brand Designer - Niteco - Hanoi, Vietnam
(2025-03 - 2026-01)
- Drive creative direction for event key visuals, AI mascot, and explainer videos, shaping a modern and sleek brand identity.
- Direct filming, shooting and editing; establish new social media video style for weekly videos with 1.5× engagement growth.
- Coordinate cross-functional teams to deliver digital (graphic & video) and event activation assets.
- Apply advanced multimedia design skills (layout and color, animation, video editing) to deliver high-quality execution.
Multimedia Consultant - International Labour Organization (ILO) - Hanoi, Vietnam
(2019-12 - 2025-02)
- Designed digital/print assets, including social media, publications, infographics, merchandise with consistent branding.
- Delivered full-cycle explainer videos from storyboard to animation, enhancing accessibility of complex topics.
- Created social campaigns on labour topics (Sustainable Development Goals, Conventions, Social Justice...), engaging 100+ participants and ~1,000 organic interactions.
- Localized HQ branding for nationwide use, ensuring consistent visual identity across all channels.
Product Designer - TPBank - Hanoi, Vietnam
(2019-01 - 2019-11)
- Orchestrated the complete UI redesign and migration of the 2.0 digital banking app within 14 months, reaching 13 million users by 2023.
- Collaborated with cross-functional teams to conceptualize and refine new features, crafting intuitive user flows and seamless interactions.
- Enhanced existing banking functions and introduced new offerings (student loans and stock transfers), improving engagement and accessibility for users.
