Digital Marketing Manager at Gem3s | InstaPract (2023-10 – Present)
Lead SEO and digital projects across healthcare, education, SaaS, logistics and other sectors, from client requirements and planning through launch and performance tracking.
- Run SEO strategy, keyword mapping, technical audits, competitor analysis and on-page optimisation across multiple websites, and coordinate implementation with developers and designers.
- Plan, review and publish content with writers, applying AEO/GEO practices such as structured answers, FAQs and entity clarity for AI-generated search results.
- Coordinate Google Analytics, Search Console and GTM setup and tracking with Development team to turn audit findings into implemented fixes.
- Manage website launches and migrations, including SEO architecture, redirects, QA, indexation checks and post-launch monitoring.
SEO Manager at makeO (Toothsi & Skinnsi) (2022-04 – 2023-09)
Led SEO across the MakeO migration and the in-house SEO team.
- Led SEO for the move from toothsi.in and skinnsi.in to makeo.app, covering URL mapping, 301 redirects, indexing checks and post-migration monitoring, in coordination with Development, Product, Analytics and Content teams.
- Grew organic traffic from 23K to 70K and organic leads from 2K to 10K; lifted organic traffic-to-lead from 8.7% to 14.3%.
- Worked alongside an external SEO agency at the start, then led the in-house SEO function, managing SEO executives, an intern, writers and a designer with a weekly roadmap and reporting cycle.
- Improved visibility for clear-aligner searches; implemented pricing and FAQ schema to strengthen SERP presence.
- Used Google Search Console, GA4 and Microsoft Clarity to find CTR, content and UX gaps; ran homepage vs. landing-page tests and improved CTAs, FAQ placement and high-intent pages.
- Worked on Helpful Content recovery by rewriting low-quality, keyword-heavy pages and restructuring FAQ content.
Sr. SEO Executive at Notion Technologies (2021-02 – 2022-04)
- Managed SEO for four client websites across keyword research, on-page/off-page optimisation, technical SEO, content strategy and performance audits.
- Handled WordPress and Yoast work, website QA and content publishing, and coordinated SEO requirements with clients and development teams.
Sr. SEO Executive at Just Learning / STEM Learning (2020-02 – 2021-01)
- Managed SEO for two websites covering technical, on-page and off-page SEO, keyword research, content strategy and performance tracking.
- Handled WordPress publishing, Yoast configuration and website testing.
Sr. SEO Executive at Mangal Keshav Financial LLP (2019-04 – 2020-02)
- Executed on-page and off-page SEO, keyword research, static HTML page creation and content optimisation; supported website and digital content needs across organic channels.
SEO cum Software Tester at Action Data Systems (2017-04 – 2019-04)
- Executed on-page/off-page SEO, created static HTML pages and worked with engineering teams on website and technology implementations.
- Tested Android/iOS tour-guide applications and supported QA, database and digital product requirements.
Electronics / QA at Krasny Marine Pvt Ltd (2013-05 – 2015-08)
- Worked on Electronic Warfare / ECM systems, including PCB testing and RF testing.
