Valentyna Serohina

Creative Social Media Executive and Content Creator with 2+ years of experience creating short-form content, social media campaigns and organic growth strategies for beauty, lifestyle and service-based businesses. Skilled in Reels, TikTok, Instagram growth, content planning, Meta Ads, client communication and performance analysis. Experienced in producing high-performing short-form videos with 50,000–150,000+ views, improving engagement by up to 60%, and using content to generate bookings, leads and brand awareness.

Confident working across content strategy, filming, editing, copywriting, trend research and basic paid social campaign optimisation.

Social Media Manager & Content Creator - Freelance - London

(2024-09)

• Created and delivered short-form video strategies for Instagram Reels and TikTok, generating 50,000–150,000+ views per video.
• Planned, filmed and edited content for beauty, lifestyle and service-based brands, focusing on visibility, trust and conversion.
• Produced 15–20 videos per content batch, helping brands maintain a consistent and scalable posting schedule.
• Improved engagement rates by 30–60% through stronger hooks, retention-focused editing and trend-led creative formats.
• Analysed content performance including reach, watch time, retention, saves, shares and CTR to improve future content output.
• Developed social-first content ideas, scripts, captions and visual concepts aligned with brand tone and audience behaviour.
• Supported organic lead generation through content positioning, community engagement and audience-focused storytelling.
• Used AI tools including ChatGPT to speed up content ideation, caption writing, competitor research and campaign planning.
• Worked with Meta Ads Manager on campaign setup, creative testing and basic optimisation.

Beauty Specialist & Founder - Self-employed - London / Ukraine

(2022-03 - 2024-08)

• Built and managed a personal beauty business, combining client service, content marketing and social media promotion.
• Grew client bookings by 40%+ through Instagram marketing, content positioning and targeted audience communication.
• Created visual content, stories, posts and Reels to promote services, build trust and attract new clients.
• Managed client relationships from first enquiry to repeat booking, focusing on retention and customer experience.
• Developed promotional content that supported revenue growth, brand recognition and consistent client acquisition.
• Handled scheduling, communication, service delivery and client feedback independently.

Customer Service Specialist - STEP IT Academy - Mariupol, Ukraine

(2021-01 - 2022-02)

• Managed customer communication across online and offline channels.
• Supported clients with enquiries, objections and service-related issues.
• Built strong communication, problem-solving and relationship management skills.
• Worked in a fast-paced education environment requiring accuracy, empathy and clear communication.

Bachelor's Degree - Tourism and Finance - DMYTRO MOTORNYI TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (2019)