Vanessa Dawson

Creative and commercially minded marketing professional with global experience delivering integrated B2B campaigns, brand development, and thought leadership across the UK, Middle East, India, and Africa. I’ve worked across multiple industries including fashion, finance, branding and corporate affairs, bringing a versatile and insight-led approach to every role. In every position to date, I’ve played an instrumental role in driving business growth - not just through marketing success, but by contributing to broader strategic goals.

I’m passionate about exceeding professional targets and championing the companies I work for, both internally and externally. A graduate of the Marketing Week Mini MBA with Mark Ritson, I bring strategic focus, commercial awareness, and a deep commitment to delivering measurable impact.

My experience spans strategic marketing and campaign planning, event management, stakeholder engagement, and digital communication across social platforms. I’ve led content creation and brand storytelling initiatives - from concept to execution - including website updates and performance tracking. I’m also proficient in a range of marketing and CRM tools, including Mailchimp for automation, Google and LinkedIn Ads for paid media, and Adobe Suite for creative production

In 2024, I completed the Marketing Week Mini MBA with Mark Ritson, gaining a sharp, strategic lens on brand positioning, market segmentation, and campaign planning. Prior to that, I earned a BA (Hons) in fashion design and marketing from Northumbria University, graduating with an upper second-class (2:1) in 2014. Together, these experiences have shaped a creative yet commercially grounded approach to marketing across industries.