Varghese Thadikaran

Hi, I'm Varghese! I've spent two years working in Dubai, where I've learned a lot and gotten pretty good at getting things done quickly. Now, I'm excited to bring my skills and energy to a new opportunity.

Experience: In Dubai, I learned how to handle all sorts of projects and deadlines in a marketing agency for industries like visual merchandizing, 3d printing, retail, real estate. It was fast-paced and challenging, but I loved every minute of it.

Digital Marketing Executive at ME Digital (Sep 2022 - Feb 2024):

• Campaign Management: Create, optimize, and manage paid search campaigns to meet specific KPIs and business goals. This includes keyword research, bid management, and ad extension implementation.
• Budget Allocation: Develop and execute budget strategies that maximize ROI while ensuring cost-efficiency.
• Keyword Research: Conduct in-depth keyword research to identify high-value search terms and opportunities for expansion.
• A/B and Incrementality Testing: Implement and monitor A/B tests for ads and landing pages to improve ad performance and user experience.
• Data Analysis: Regularly analyze campaign performance using tools and analytics platforms to identify trends, opportunities, and areas for improvement.
• Conversion Rate Optimization: Collaborate with the marketing and web development teams to optimize landing pages and user experience, ultimately increasing conversion rates.
• Reporting: Create and present regular reports on the performance of paid search campaigns, providing insights and recommendations for improvements.

• Played a key role in managing digital marketing initiatives for B-GHUD Academy of Information Technology.
• Contributed to the development and execution of marketing plans to enhance brand visibility and attract students.
• Utilized various digital marketing channels to engage with the target audience and generate leads.

• Served as an Executive Sales Specialist at Grofers India Private Limited.
• Demonstrated strong sales skills in promoting and selling products to customers.
• Achieved targets and contributed to the company's sales growth during the tenure.

Completed Diploma in Computer Science and Engg From Bangalore University India in the year 2014 with an aggregate of 74%