Verity Woolnough

Senior Project Manager with 10+ years' experience delivering complex integrated digital programmes for global brands within leading creative agencies. Experienced leading multidisciplinary teams across strategy, creative, UX, production, media, data, and engineering to deliver high-performing digital campaigns and platform experiences. Skilled in structuring complex workstreams, managing commercial delivery, and translating ambitious creative ideas into effective delivery frameworks across web, CRM, social, content, and digital ecosystems.

Combines strong operational leadership with a collaborative, solutions-focused approach and a passion for digital craft and delivery excellence. Experienced managing multi-market programmes, senior stakeholders, budgets, forecasting, and cross-functional delivery within fast-paced agency environments.

Senior Project Manager / Digital Lead at BBH London (2019-01 – 2026-01)

Led integrated digital delivery across complex multi-market campaigns, CX programmes, CRM initiatives, and platform transformation projects for global brands including Samsung and Audi. Worked collaboratively across Strategy, Creative, UX, Media, Data, Production, and Engineering teams to deliver connected customer experiences across digital ecosystems.

• Led end-to-end delivery of integrated digital campaigns and CX programmes across web, CRM, social, and platform experiences
• Structured complex multi-stream programmes with clear governance, delivery frameworks, timelines, and resource planning
• Managed budgets, forecasting, scopes of work, and commercial delivery across multiple concurrent projects
• Partnered closely with creative, UX, production, and technical teams to deliver digital-first customer experiences
• Led senior stakeholder and client relationships, providing strategic delivery leadership and programme oversight
• Managed dependencies, delivery risks, resourcing, and changing priorities across fast-paced campaign environments
• Oversaw technical delivery including AEM and AWS migration programmes
• Facilitated agile and hybrid delivery methodologies across cross-functional teams
• Led Samsung European CRO programme, significantly improving eCommerce performance through UX and experimentation
• Delivered Audi Match campaign, increasing leads by 114.2% and winning a DMA Award (2025)
• Built and scaled a CRO capability integrating UX, data, and experimentation into creative workflows
• Defined cross-functional delivery roadmaps aligning CX, campaign strategy, and platform transformation

Delivery Manager at Webcredible (2016-01 – 2018-03)

Delivered UX, service design, and digital transformation programmes for clients including Amazon, Selfridges, Rolls-Royce, and Financial Times.

• Managed multidisciplinary delivery teams across UX, design, strategy, and digital product initiatives
• Owned delivery planning, budgeting, client communication, and commercial management
• Developed statements of work, project scopes, and delivery estimates
• Supported new business development, pitches, and proposal creation

BA in Drama & Theatre Arts – Goldsmiths, University of London