Influencer Partnership Intern - R4 Advertising (formerly Rebel Lion) - Cardiff, United Kingdom
(2025-01 - 2025-01)
- Contributed to the rebranding of a supplements brand, focusing on TikTok as the main platform to boost followers and brand visibility.
- Researched and shortlisted 10+ TikTok influencers (ranging from micro to larger creators, e.g., nutritionists, fitness bloggers) and recommended 3–4 key influencers for brand collaboration based on engagement rate analysis.
- Researched and analysed TikTok affiliate marketing tools, providing insights into how brands can leverage affiliate features to enhance campaign reach and sales performance.
Social Media Marketer Intern - Morigomedia_ip (formerly Mars Multimedia Agency) - Kuala Lumpur, Malaysia
(2024-07 - 2024-08)
- Developed and executed communication strategies (including media channel selection, timeline planning, content ideation, brand storytelling, ensuring consistent management across channels budget allocation), while also helping build personal IP branding for selected founders/co-founders.
- Created press releases and engaging content, including 15+ copywriting posts and 10+ posters/short videos, achieving an average 5–10% increase in engagement rate.
- Conducted competitor and industry research, analysing visual trends, communication styles, and brand positioning to inform strategic planning.
- Managed campaign administration and event planning, from venue selection and agenda setting to participant coordination, ensuring smooth execution and measurable outcomes.
- Identified and engaged with 70+ influencers aligned with brand positioning, securing content collaboration and interview opportunities.
- Managed digital platforms (Instagram, Red Note, and Facebook) to enhance brand awareness and audience engagement.
Sales & Marketing Asistant - Heng Siang Trd. - Kedah, Malaysia
(2022-02 - 2022-08)
- Assisted in developing and executing marketing plans to support brand growth.
- Contributed to sales campaigns by analysing data and supporting strategic planning.
- Occasionally supported direct product sales and customer interactions.
