Vicky Smith
Email Strategist, Designer, and Copywriter
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About
I’m an email strategist and copywriter who helps scaling ecommerce brands turn one-time buyers into loyal customers. I take brands from “we should probably send more emails” to “we just doubled our revenue.”
After becoming a mum, I realised how important it was to create a flexible work life that fit around my family. That’s what led me to launch Flic Email in 2017, with a focus on helping other entrepreneurs grow their businesses through strategic, high-converting emails.
My approach is both strategic and hands-on, making sure every email has a purpose and helps build lasting relationships with customers. From setting up high-converting automations to crafting sales sequences that captivate and convert, I help brands achieve results without the overwhelm.
When I’m not transforming email strategies, I’m usually teaching myself how to code emails (a true #emailgeek) or learning Spanish (hola!).
With 8 years of email marketing experience, I’ve built a proven track record of creating email strategies that don’t just get opened, they generate tangible results. By combining expert copywriting with advanced automation, I blend creativity and strategy to deliver campaigns that increase engagement and drive sales.
My work has been featured in Red Magazine and Brand You Magazine, and I’ve appeared on the Three Minute Masters Podcast with Jake Humphrey.
As one of the few Mailchimp Pro Partners in the UK, I have deep expertise across email marketing platforms. But my skills go beyond any single platform. I’m passionate about creating multi-channel, results-driven email strategies that align with a brand’s business goals.
Experience
Business Owner - Flic Email
(2017-10)
- Develop email marketing strategies that align with client goals and drive engagement and sales
- Set up and manage automations, flows, and segmentation for lifecycle campaigns
- Design, write, and edit emails that stay on-brand and convert
- Support clients during key sales periods, planning and running campaigns
Administrator & SQP - Vets4Pets - High Wycombe
(2015-01 - 2018-06)
Animal Care Assistant - Tiggywinkles - Haddenham
(2012-08 - 2015-01)
Sales & Administration - The Copas Partnership - Cookham
(2010-08 - 2012-07)
Administrative Assistant - RAF - High Wycombe
(2008-01 - 2010-08)
Education
BA - Philosophy - University of East Anglia (2004-09 - 2007-07) Norwich
