Victor Ojo

Product Manager with 4+ years' experience delivering consumer and commercial digital products, from a subscription fitness app with 150,000+ users to a national platform serving 1.5 million users a year. Experienced in product discovery, user segmentation, onboarding and monetisation, and in balancing revenue with user trust. Works closely with engineers to prioritise and ship, combining analytical problem-solving with a practical approach to balancing customer needs, technical constraints and business outcomes.

Product Manager - Made Tech

(2023-09)

• Carried out market analysis and user segmentation for an app personalisation strategy for a national digital service, comparing competitors’ approaches to ads and paywalls and shaping a roadmap that balanced revenue with user trust; presented findings to the client.
• Prioritised the backlog and roadmap for the first version of a national service for around 1.5 million people a year, taking it to production-ready on a platform built to handle about 30 million API requests a month.
• Introduced a stronger discovery and requirements process that reduced engineering rework by around 20%, helping teams start development with a clearer understanding of user needs.
• Worked across several client engagements, with teams of 8–15 and a mix of civil servants, engineers, designers, business analysts and delivery staff.

Product Manager - Makers

(2022-10 - 2023-02)

• Consolidated stakeholder input into a roadmap for digital learning products aligned with apprenticeship standards, helping establish priorities and product structure.
• Worked with engineering, design and commercial stakeholders to agree requirements, manage competing priorities and turn product decisions into tickets.
• Managed the backlog and worked with engineers through agile ceremonies, balancing feature development, customer needs and technical improvements.

Junior Product Owner - Genflow

(2021-10 - 2022-10)

• Owned and prioritised backlogs across a portfolio of six consumer mobile apps serving a global audience, balancing feature requests, bug fixes and release timelines.
• Contributed to onboarding flow design for OWNU, a subscription fitness platform with 150,000+ users, helping determine the best route for new users and testing trials, workouts and programming before release.
• Used onboarding drop-off, app store reviews and sentiment analysis to inform product decisions.
• Identified confusion around workout saving through customer support feedback and shipped a completion button to provide clear confirmation; roughly 15–20 related support tickets dropped to near zero after release.
• Supported testing and releases using Firebase and TestFlight, and used app store reviews and sentiment analysis to inform roadmap decisions, across apps rated 4.7- 4.8/5 (OWNU, Morisa, THRST).

BEng (Hons) - Mechanical Engineering - Coventry University (2017 - 2021)