Vikki Hirst

Creative, brand and marketing leader who helped build and scale a leading cloud and technology distributor through significant growth, acquisition and transformation, playing a key role in its evolution into a £300m+ cloud marketplace. Experienced operating at SLT level while remaining close to positioning, storytelling, creative direction and proposition development. My background combines design, art direction, brand strategy, creative leadership and B2B SaaS marketing.

I specialise in turning complex technical propositions into distinctive brands, compelling narratives and commercially effective campaigns that drive awareness, demand and growth. Most energised by building brands, simplifying complexity and creating work that people understand, engage with and remember.

Head of Cloud Marketing at Giacom (2023-01 – 2026-01)

Promoted to lead Cloud Marketing during a period of significant business growth, acquisition integration and portfolio expansion.

• Supported the growth of the business from a £65m cloud operation serving 1,200 partners into a £300m+ marketplace supporting over 3,000 partners.
• Member of the Cloud Senior Leadership Team, working alongside Product and Sales leaders to shape marketing direction and commercial priorities.
• Owned positioning, messaging, narrative development and creative direction across Microsoft's cloud and AI portfolio and a multi-vendor cybersecurity portfolio, translating complex technologies into compelling propositions, campaigns and partner experiences.
• Defined positioning, messaging and proposition frameworks that simplified complex technologies and improved partner engagement.
• Directed integrated campaigns spanning content, digital, events and sales enablement.
• Unified marketing teams following acquisition, creating a single high-performing function.
• Led business-critical communications through periods of significant Microsoft and cybersecurity-related change.
• Held final sign-off on creative and campaign output across the function, ensuring consistency across brand, content, digital, events and sales enablement.
• Led marketing initiatives around Microsoft Copilot and AI technologies, helping partners understand, position and communicate emerging AI technologies.

Creative Manager at Giacom (2017-01 – 2023-01)

Joined Giacom during a defining period in its evolution and played a key role in building the brand that would ultimately become the group's retained identity.

• Defined the company's tone of voice, visual identity, positioning and brand narrative.
• Worked alongside the CEO and senior leadership team to shape mission, vision and market positioning.
• Led the brand strategy and narrative for Giacom's cloud marketplace platform, simplifying a complex ecosystem into a clear proposition and bringing multiple businesses together under a single master brand.
• Built and led the creative function while remaining hands-on across concept development, campaigns, content, events, video and strategic communications.
• Following acquisition, the Giacom brand was retained, strengthened and adopted as the group's identity, reflecting its strength, trust and market credibility.

Creative Director at Redfish Group (2016-01 – 2017-01)

Led brand and creative strategy across a portfolio of established consumer brands.

• Directed creative programmes spanning ecommerce, customer experience and brand communications.
• Worked closely with UX and development teams to balance commercial performance with customer needs.

Art Director at Intermarketing Agency (IMA) (2005-01 – 2015-01)

Led integrated campaigns for major UK brands across advertising, direct marketing and digital channels.

• Developed campaign concepts, brand communications and visual identity systems.
• Partnered with copywriters to shape ideas, narrative and tone of voice.
• Presented work directly to clients and contributed to new business development.

Senior Designer at Redcats UK

Graphic Designer at H.D.M. Publications Ltd

Newcastle College of Art and Technology

BTEC HND in Advertising Design

Hull College of Further Education

BTEC ND in design

All aspects of design including gra