Vincent Hedman

Experienced SEO Specialist and Website Officer with a demonstrated history in e-commerce, engineering consultancy, and education industries. Skilled in Microsoft Office, content management systems (CMS), Photoshop, and on-site, off-site, and technical SEO. I have a bachelor's degree focused in English Language and Linguistics from the University of Westminster.

I am currently a Junior SEO Specialist for FindAUniversity Ltd where I am responsible for providing core web vital reporting, keyword analysis, web page analysis from Google Analytics and AHREFS, creating A.I. assisted content pages, and troubleshooting issues that may occur.

Junior SEO Specialist - FindAUniversity Ltd - Sheffield

(2022-12 - 2026-05)

As a Junior SEO Specialist, I support the team in executing and managing SEO campaigns across the FindAUniversity website portfolio. This includes conducting keyword research, optimising website content, managing on-page SEO elements, and link building.

• Running the core web vitals report daily for key pages on FindaMasters and FindaPhD.com, as well as on a selection of pages from a key competitor.
• Analysing keyword performance for content pages where there has been a decline or no improvement, and provide recommendations in terms of search intent, Keyword prominence, unique in-links, as well as others.
• Taken a lead role in analysing the FindaMasters header and footer navigation and provided recommendations based on research and my own analysis.
• Project lead role in researching and updating content metadata on FindaMasters and FindaPhd.
• Lead on creating A.I. "quick win rankings pages" that have helped drive traffic to FindaMasters and FindaPhd.
• Lead on creating custom keyword landing pages in order to elevate search pages in SERPs.
• Taken a leading role on providing keyword research for YouTube videos created by the company.

Website Officer - Mott MacDonald - Home Based

(2020-01 - 2022-09)

In addition to the responsibilities as a Website Assistant following my promotion to Website Officer, I was responsible for contributing content and maintaining content across all the Mott MacDonald websites so that it met brand guidelines and web best practice. I also provided analysis of webpage performance, as well as monthly breakdowns of web push notification performance.

• Writing and editing content for mottmac.com, as well as other external websites that fall under the Mott MacDonald umbrella.
• Training users so that they can work proficiently in the Content Management System.
• Reviewing content that users have written so that it meets the brand guidelines in style and tone of voice, whilst meeting web best practice and SEO principles.
• Leading on the storyboarding of text and image content for AMP stories on mottmac.com.
• Undertaking of competitor analysis that's tailored to the key sectors that Mott MacDonald are looking to improve their visibility in.
• Liaising with the digital team in the creation and implementing new templates for the digital products.
• Assigning content for the team's website assistant to work on and providing feedback to help upskill.
• Leading on creating and publishing push notifications of views and news content.
• Using Google Analytics to analyse the performance of content added to the website.
• Involved in keyword research in order to make sure that our content is reaching the biggest audience possible.

Website Assistant - Mott MacDonald - London

(2017-08 - 2019-12)

I was responsible for editing content that had been written for Mott MacDonald's website. In addition to this I provided routine maintenance of the contact information on mottmac.com so that it was up to date with the correct addresses and users assigned to the generic email address for each individual office. I would also provide surface level competitor analysis of their websites.

• Editing content provided by the editorial team so that it met brand guidelines and web best practice.
• Using Adobe Photoshop to edit images to ensure that they view correctly at all device sizes.
• Liaising with members of the editorial team or key stakeholders to articulate and justify any content changes that needed to be made.
• Reviewing contact information on mottmac.com routinely so that visitors to the site are provided with correct addresses and contact information for their local office.
• Providing surface level competitor analysis of any interesting features on their websites.
• Sourcing relevant quality imagery for content from the company's own image library, or from stock imagery sites.
• Retrospectively making edits to website content so that it met brand guidelines and standards.

Conversation Partner - UK Connect Charity - London

(2016-01 - 2017-01)

Sales Assistant - Toys R Us - London

(2015-10 - 2017-01)

Content Editor - Worldstores - London

(2013-08 - 2015-10)

Web Assistant Temp - Bromley Council - London

(2013-05 - 2013-07)

BA (Hons.) - English Language & Linguistics - University of Westminster (2009 - 2012)

A-Level - History, Politics, English Language - Langley School for Boys (2007 - 2009)

GCSE - 10 GCSE's A-B's including Maths and English - Langley School for Boys (2002 - 2007)