Vishnu Manoj

MBA-qualified Commercial and Business Transformation leader with a proven track record of scaling distributor-led businesses and modernising operations across the UK, MENA, and Asia. Demonstrated success delivering revenue growth, profitability improvement, and operational efficiency within regulated corporates and high-growth environments. Experienced in leading cross-functional teams, optimising multi-country distribution networks, and executing digital and organisational transformation programmes.

Known for aligning commercial strategy with execution to unlock new revenue streams, strengthen partner ecosystems, and drive sustainable business performance. Previously held senior roles with Mobil UAE JV and Totachi Industrial. Currently leading enterprise-wide transformation across a 25-site UK care group.

Open to Relocation.

Business Transformation Manager at Nicholas James & Regal Group (2023-11 – Present)

Nicholas James Care Homes Ltd is a family-run group with over 20 years of experience, offering residential, nursing, and dementia care across 26 homes across the UK.

• Lead enterprise-wide transformation across a 25-site, 850-employee care group, managing a head office team of 15 and providing strategic oversight to the team across Operations & Strategy including management reporting.

Commercial Manager at Mobil UAE JV (EMA Lubricants Company Ltd) (2019-07 – 2022-08)

EMA Lubricants Company Ltd (EMALU) is a joint venture between ExxonMobil and GIBCA, established in 1984 to market Mobil-branded lubricants, greases, and specialty products in the United Arab Emirates.

• Managed a $3M+ commercial portfolio, delivering 81% volume growth and 66% profitability improvement through distributor optimisation and targeted sales capability uplift.
• Revitalised performance at Mobil JV post-pandemic as manager of 3 distributors and a 16-person sales team.
• Introduced distributor evaluation metrics to improve performance; digitised traditional revenue streams; launched on-site mobile maintenance program; and established partnerships with online aggregators, driving customer acquisition and revenue growth.
• Stabilised customer and distributor relationship at Mobil UAE, achieving a 55% growth in personal portfolio within three years and a 100% increase in distributor volume in two years.
• Implemented a sales pipeline and prospecting tool for distributors, improving efficiency and sales visibility.
• Successfully developed B2B and B2C networks across the UAE, fostering long-term partnerships and driving business growth.

Regional Sales & Marketing Manager at Totachi Industrial Co. Ltd. (2017-06 – 2019-06)

Specialist producer of premium lubricants, specialty fluids, automotive filters, and batteries for the automotive, marine, and industrial sectors. The company serves 50 markets worldwide, with production facilities in 8 countries.

• Expanded distributor footprint across 10 MENA & Asia markets, generating $1.3M incremental regional revenue within two years.
• Built the brand from the ground up, increasing regional revenue by $1.3M across a $4M portfolio.
• Identified and onboarded the right channel partners and distributors to support Totachi's scale up.
• Decisive in new product development and operational optimisation and supported channel partners in hiring the right talent supported by tailored training programs in each country to ensure alignment with market needs.

Key Accounts Manager at Mobil UAE JV (2014-10 – 2017-05)

Sales Engineer at Bhatia Brothers (2013-04 – 2014-09)

Site Engineer at Mohammed Bin Rashid Contracting (2012-08 – 2013-03)

MBA in Business Administration – University of Bath (2022-09 – 2023-09)

Master's in Engineering Management in Engineering Management – University of Wollongong in Dubai (2014-01 – 2015-07)

Bachelor of Aeronautical Engineering in Aeronautical Engineering – Anna University (2007-09 – 2011-07)