Creator Digital Marketing Lead
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Performance-driven Creator Marketing Leader with 11+ years of experience transforming influencer programmes from tactical activations into high-yield, data-backed media channels. Currently leading end-to-end creator strategy for Monster Energy across 17 EMEA markets and 5 global brands, delivering €150K+ in cumulative negotiation savings and industry-leading CPM benchmarks (€5–12). Expert in building scalable frameworks for multi-market governance, vendor management, and full-funnel campaign architecture.
Proven track record of scaling creator programmes for global brands including Facebook, Porsche, Adidas, and L’Oréal, with a core focus on ROI attribution, performance benchmarking, and long-term brand equity.
