Whitney Travers

Fashion graduate from Edinburgh college with a HND certification and hands on experience developing and running an independent clothing brand. Creative, highly organised and aware commercially of up-and-coming trends, with experience across fashion, social media and content creation. Recently contributed to my first social media campaign for a new business, developing practical experience of collaborative creative work and content shoots.

Confident with communicating with people, managing multiple priorities and working independently. Mainly interested in fashion, creator culture, brand partnerships and events with a strong desire to develop a career in this industry.

Founder & Creative director - Goddess Mode

(2023 - 2025)

• Founded and independently developed my own fashion brand specialising in hand designed & sewn resort wear for women, overseeing the creative and day to day running of the business.
• Designed and produced clothing using tech packs, mood boards and taking inspirational concepts through to finished garments/collections.
• Managed the brands social media Prescence, creating content and making sure there was a consistent visual identity.
• Handled customer service, communication with influencers and responding to enquiries building positive customer relationships.
• Developed a strong understanding of consumers, trends, branding and the importance of creating engaging visual content.

Content & Campaign Project - BeeCee Social

• Helped direct the creative concept for the company’s campaign shoot.
• Created mood boards to establish the visual direction, aesthetic and overall vibe of the campaign.
• Collaborated with the team and creatives to bring the vision the girls had to come to life.
• Organised photoshoot props and created some of my own.
• Gained practical experience in content production for a new brand.

HND - Fashion & Textiles - Edinburgh College, Scotland