Will Joy

Direct response creative strategist and growth marketing operator with a proven track record across multi-7-figure DTC ecommerce and high ticket education companies. My strength lies in being able to understand true bottlenecks inside customer acquisition funnels and implement creative solutions that involve addressing audience targeting and marketing messaging as well as operational bottlenecks. I work best inside teams where quick communication, decisive action and the autonomy to make decisions are favoured.

Creative Strategist & Marketing Consultant at Freelance - DTC E-commerce (Mar, 2025 – Apr 2026)

Owned end-to-end creative production and growth strategy for a portfolio of multiple-7 figure DTC brands. I worked closely with founders to diagnose acquisition bottlenecks and build batches of creatives, starting with research and angle development, copywriting, UGC creator sourcing, briefing and management, video production and post-launch iteration.

• ROAS Optimisation: Took a client from just above break-even to a 2.8x account ROAS by changing the primary audience persona and building the creative portfolio around this new positioning.
• NCAC Reduction: Cut new customer acquisition cost by 20% by positioning a client's product against a direct competitor.
• Strategic Advisory: Advised founders on long term brand direction, offer development and internally led strategies beyond my own work and execution.
• GTM Engineering: Engineered my own system for top of funnel, middle of funnel and sales processes using a combination of Instagram, video and cold email outbound and automated the process using a Virtual Assistant to attract new opportunities and collaborations.

Inbound Triage, SDR & Growth Consultant at Freelance - Lead Tidal (Azu Ifeachor) (Sep, 2025 - Mar, 2026)

Managed multiple sales pipelines for an inbound-led coaching program teaching corporate professionals how to generate leads and customers for their remote deal sourcing business through paid advertising and sales frameworks.

• Sales pipeline generation: Consistently set around 35-40 qualified appointments each month with an 85% show rate through a combination of outbound dialling and inbound triage calls.
• Sales process creation: Created documented SOPs for both outbound and inbound top of funnel as well as bottom of funnel triage calls processes for the founder to utilise when expanding the team.

SDR & Growth Marketing Consultant at Freelance - Valiant Education (Alasdair Cunningham) (Apr 2025 - Sep 2025)

Owned the cold traffic sales pipelines for a property coaching company, handling outbound dialling, lead re-activation and booking for the owner's sales calendar.

• Sales performance: Generated ~40 new appointments per month with a 75% show rate from a fully cold audience.
• Marketing advisory and contribution: Co-developed a new marketing messaging framework with the founder to improve the financial qualification of inbound leads from paid advertising campaigns which lifted close rate.

Marketing Operations Manager & Growth Marketer at Freelance - Real Property Ventures (Alfred Dzadey) (Sep 2024 - Mar 2025)

Managed the entire marketing operations for a property education company teaching corporate professionals to build sustainable income through HMO development. Responsible for copywriting Meta ads, Instagram lead nurturing content and campaigns, email nurture campaigns, sales, marketing and internal automations and pre-call sales workflows. This built and sustained the business in doing £100k/mo in client revenue.

• Show-rate engineering: Lifted our show rate from 70% to 90% via pre-call sales processes and assets, reminder automations and reframing the intention of the sales call.
• Team hiring and building: Hired, trained and managed two new appointment setters into delivering 3-5 sales calls per day.
• Marketing nurture campaigns: Handled copywriting and publishing for middle of funnel nurture campaigns across Instagram, email lists and community groups to drive an additional £200k in total revenue from inbound interest.

Appointment Setter at Freelance - Real Property Ventures (Alfred Dzadey) (Apr 2024 - Sep 2024)

• Conducted 200 outbound calls and messages each day for 6 days a week across paid and organic lead sources.
• Generated 3-5 new high ticket sales calls per day for the sales team.
• Set deals that closed for between £80-£120k in new high ticket client revenue.

Sales Negotiator at The Personal Agent (2023-09 – 2024-01)

• Outbound prospecting across the agency's lead database to find new instructions and potential buyers.
• Led property viewings and open house-events to build rapport with prospective buyers and vendors.
• Negotiated offers between buyers and sellers and handed over completed deals to legal and conveyancing.

BMus (Hons) in Jazz Studies & Performance – Guildhall School of Music & Drama (2017 – 2022)

A-Levels – Godalming College (2014 – 2016)

GCSEs – City of London Freemen's School (2005 – 2014)