Will Smith

I’m a multi-platform storyteller and formats creator who’s built a career out of blending journalism, broadcasting and creative development into one craft. I’ve presented live TV, developed new shows, and run a regional TV channel, which means I know how to take complicated ideas and turn them into stories people actually connect with. I’m comfortable both on screen and behind the scenes, shaping formats, guiding teams and tightening editorial so everything feels sharp, clear and worthwhile.

I’ve built my career across journalism, broadcasting and creative development, starting out presenting live TV before moving into leadership as a station manager and eventually stepping into format creation and editorial strategy. I’ve fronted shows, led teams, shaped output, and developed original concepts for both television and digital platforms. Along the way I’ve learned how to turn ideas into content that actually works. My style is clear, engaging and built with purpose. My experience spans on-camera reporting, production, editorial decision-making and format development, and I bring all of that together in the way I work today.

Most recently New Formats Editor, Reach PLC.

Broadcast Production at University level.

Triple Distinction in Broadcast Media Production at college level.