Global SEO Manager/Lead at Iron Mountain (2024-08 – 2026-06)
Led Iron Mountain's global organic marketing channel across more than 60 country websites, setting strategy, managing an international team and global agency partners, and working across one of the world's largest information management businesses. Role made redundant following the onshoring of senior roles to the US.
- Set global Organic Search strategy, priorities, roadmaps and governance across 60+ international markets.
- Worked closely with US marketing leadership while partnering with development teams in India and colleagues across multiple regions.
- Led content ideation and research, using search demand, competitor activity, customer needs and market data to identify opportunities.
- Worked closely with content teams to improve relevance, discoverability and performance across international websites.
- Partnered with customer journey and digital experience teams, using Organic Search and performance insight to support wider website decisions.
- Built reporting and analysis frameworks covering traffic, rankings, technical performance, competitor activity and market opportunity.
- Turned complex performance data into clear recommendations for senior leadership.
- Worked directly with development teams on technical SEO, site architecture, crawlability, indexation and website performance.
- Led Iron Mountain's response to AI-led search, including AI Search strategy, machine discovery, content optimisation and automation.
- Built and introduced automation to improve research, reporting, prioritisation and team efficiency.
- Managed and developed a distributed international SEO team and global agency relationships.
- Used Agile planning, prioritised backlogs and regular delivery reviews to keep strategy connected to execution.
- Recognition: Iron Mountain 2025 Global Marketing Star of the Year.
Group Technical SEO & Developer Manager at Staysure Group (2023-03 – 2024-08)
Led Technical SEO and development priorities across Staysure Group's portfolio of consumer insurance brands, combining technical SEO leadership, product management and development oversight.
- Led Technical SEO strategy across multiple brands and platforms.
- Worked directly with senior leadership, product owners and the development team in Sri Lanka.
- Helped set development priorities, unblock critical work and keep major initiatives moving through organisational change.
- Managed roadmaps, backlogs and delivery priorities across SEO and development.
- Improved Core Web Vitals, website performance, crawlability and indexation.
- Ensured SEO requirements were incorporated into product and engineering planning.
- Built reporting and used detailed technical analysis to identify risks and opportunities.
- Translated complex technical issues into clear priorities for senior stakeholders.
- Trained and supported SEO, product and engineering teams.
Group SEO Manager at Staysure Group (2022-10 – 2023-03)
Led end-to-end SEO strategy across a portfolio of consumer insurance brands, aligning organic growth with broader digital and commercial roadmaps.
- Developed and executed integrated SEO strategies, technical, content, and performance, across multiple brand properties in a competitive regulated market.
- Optimised Core Web Vitals (LCP, FID, CLS) to drive page speed, usability, and search ranking improvements at scale.
- Collaborated with senior stakeholders to align SEO investment with commercial outcomes and market opportunity.
- Embedded agile delivery and data-driven decision-making across the SEO function.
- Partnered with customer journey and digital experience teams, using Organic Search and performance insight to support wider website decisions.
- Built reporting and analysis frameworks covering traffic, rankings, technical performance, competitor activity and market opportunity.
- Turned complex performance data into clear recommendations for senior leadership.
- Worked directly with development teams on technical SEO, site architecture, crawlability, indexation and website performance.
- Led Iron Mountain's response to AI-led search, including AI Search strategy, machine discovery, content optimisation and automation.
- Built and introduced automation to improve research, reporting, prioritisation and team efficiency.
- Managed and developed a distributed international SEO team and global agency relationships.
- Used Agile planning, prioritised backlogs and regular delivery reviews to keep strategy connected to execution.
- Recognition: Iron Mountain 2025 Global Marketing Star of the Year.
Co-Founder & SEO Director at RichWeb Media (2006-01 – 2022-09)
Co-founded and led a digital marketing and Organic Search business working with enterprise brands, agencies, investors and high-growth companies across the UK and US.
- Led Organic Search and digital growth strategy across a broad range of clients and sectors.
- Worked directly with senior leadership and executive teams.
- Led international and enterprise SEO programmes.
- Developed content, competitor and market research to identify growth opportunities.
- Carried out deep website, technical and performance analysis.
- Worked closely with client content, product, UX, development and marketing teams.
- Built reporting frameworks and translated performance data into practical recommendations.
- Managed external SEO consultants, specialists and agency partners.
- Set digital roadmaps, priorities and performance goals.
- Solved complex technical, website and search performance problems.
- Provided training and mentoring to client and partner teams.
- Used Agile working and continuous improvement to move complex programmes forward.
- The role combined senior-level strategy with hands-on technical experience, allowing me to move from executive conversations into detailed analysis and delivery when required.
Founder | Consultant / Director at Executive Standard Consultancy (1999-07 – 2012-07)
Provided digital marketing, website and search consultancy to businesses across a period of rapid change in online customer acquisition.
