Xinyin Zhang
Strategic Partnerships & Stakeholder Engagement | Sports, Media & Gov Relations
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About
Partnerships and stakeholder engagement leader with 10+ years across sports, media and international business. Proven record building high-value government, media and corporate partnerships that drive market expansion and commercial growth. MBA (Durham) | MSc Data Analytics | Fluent English & Mandarin.
Experience
Strategic Partnerships/Government Relations Manager - ONE Championship - Shanghai | Singapore | Tokyo | Beijing
(2018-06 - 2021-05)
- Led government relations strategy with Shanghai Sports Bureau, delivering executive briefings and policy research that shaped China market-entry and regulatory approach
- Facilitated multi-year media rights deal with Shanghai Media Group (SMG) valued at RMB 25–45M annually, coordinating regulatory alignment across key stakeholders
- Secured government grants and policy incentives across four Chinese cities, reducing regulatory barriers and supporting expansion across ONE's 108-country broadcast network
Strategic Account Manager / Business Development Manager - AWB Health
(2016-01 - 2018-05)
- Managed 10+ strategic accounts (Roche, Danone, Adidas, Disney), driving 95% retention and scaling revenue from RMB 1M to RMB 2.5M in year two
- Built multi-channel lead generation programmes across LinkedIn ABM, WeChat and partner networks, achieving 35%+ conversion rates and RMB 2.4M in tracked ROI
- Designed client ROI measurement frameworks that lifted average return to 2.3x investment, strengthening long-term partnership value and renewal rates
Brand Communications / Strategic Partnerships Manager - China Sports Promotions - Shanghai | Beijing | Taipei | Macao
(2012-01 - 2016-01)
- Positioned 'White-Collar Boxing' as a lifestyle sports brand, securing China Daily front-page coverage and expanding sponsorship revenue, attendance and media reach
- Led stakeholder engagement and crisis mitigation across large-scale events, achieving zero cancellations and zero major negative media incidents
- Drove geographic expansion into Beijing, Macau and Taipei by developing commercial playbooks and sales frameworks adopted by local market teams
Education
MBA - Durham University
MSc - Data Analytics
