Durham Interviewer at High Fliers Research Limited (2026-02 – 2026-03)
Graduate recruitment research in the UK
- Recruit, schedule, and conduct structured 20-minute interviews with 25 final-year undergraduate students within a live survey period, ensuring accurate data collection and target achievement.
- Monitor daily progress against performance targets, maintaining consistent communication with the University Manager to ensure successful completion within deadlines.
- Conduct primary market research into graduate job-hunting experiences, gathering insights that inform leading employers, universities, and national media on key student issues.
Advertising Assistant at 54 (2024-08 – 2025-08)
Global sports and entertainment agency specialises in sports advisory and strategy.
- Delivered actionable competitor insights by supporting the data and spend analysis slides for Acushnet Europe, identifying trends in marketing spend and positioning to inform strategic recommendations, contributing to a 30% improvement in campaign planning efficiency and a clear insight for clients.
- Supported high-value client campaign delivery by preparing and editing advertising performance report slides, compiling key metrics (e.g., impressions, spend, engagement) used in stakeholder-facing reports.
- Conducted competitor audit and marketing analysis for clients, e.g. Club Condor and Acushnet, evaluating brand positioning, creative strategy, and digital presence; delivered insights that informed audience targeting, driving a 10% improvement in audience engagement
- Created and maintained the New Business Tender Board Excel tracking sheet, enhancing cross-departmental visibility on pitch progress, tenders, and pipeline opportunities, leading to a 40% faster response rate to new business opportunities.
- Collaborated with design teams on RFP pitch decks, sourcing relevant visual content and navigating image selection for strategic storytelling; contributed to impactful presentations that helped secure more pitch conversions during the placement period.
Marketing Internship at CHIQIO (2024-07 – 2024-09)
A Perfume brand aims to develop products based on the ideology of artworkism, create cultural works for the world.
- Develop and publish SEO-optimised articles, blog posts, and social media content, generating over 1,000+ total impressions, significantly boosting brand awareness and audience engagement.
- Conduct thorough market research to support upcoming marketing campaigns. Deliver key insights to the marketing team through presentations to shape strategic decisions. Collaborate closely with the marketing team to conceptualise and develop digital marketing strategies, including writing video scripts and drafting creative marketing proposals.
- Design and edit visual content for digital marketing campaigns using self-taught photo editing software.
Business Development/ E-commerce Internship at Rural Handmade (2023-11 – 2024-08)
UK-based e-commerce platform, connecting sustainable furniture supplier to residential customers.
- Lead the whole B2B sales cycle, from lead generation (via LinkedIn/British Institute of Interior Design) to trade close, as well as the acquisition and cultivation of new merchant/supplier partnerships. Actively develop a CRM dashboard to track and analyze key performance indicators (KPIs) such as point of contact, sales, trade size, and discussion, as well as to classify leads and create a specific pitch deck. Present the pitch deck to C-level clientele. B2B transactions increased by 5%.
- Support the "e-commerce team" across the entire lifecycle, from user demand collection, impact assessment, prototyping, and development, to implementation, in order to aid in the digital transformation of the merchant onboarding and operation journey. After creating a survey, conduct a user requirement meeting to finalize the project scope and direction. Assist in the troubleshooting stand-up meeting.
Marketing Internship at All Green Energy (2023-10 – 2023-12)
Renewables energy start-up, received “Innovate UK” funding, and Liverpool University support, to revolutionize on-site renewables generation and exportation in the UK.
- Consult “marketing team” on on-site /off-site SEO improvement. Self-taught SEO tools, e.g., Ubersuggest, Google Ad planner to spot the best SEO keywords (by reviewing impression, CPC, competitiveness). Segment keywords for various audiences, sub-webpage. Apply SEO keywords onto metadata (title/ description) and web content. Online traffic improved 7%.
- Advise “marketing team” on offsite SEO backlinking. Manage full partnership sales cycle, from lead generation, and pitching to deal closure, for securing media/ other business partners for cross-promotion. Pitch SEO benefits to potential leads, with brand guidelines, and SEO content drafting. Secured 10% more partners, click/ enquired jumped 10%.
- Plan and execute digital marketing campaign (across Twitter, and LinkedIn), for B2B customer acquisition and branding. Actively create customer journey map, after conducting competitor analysis, Google Trend analysis reviewing meta business suite back-end data (e.g., impression, conversion), to spot optimised strategy. Online traffic and inquiries jumped 5%.
Marketing Internship at Heartline Hong Kong (2023-06 – 2023-08)
An organisation that strives to reduce mental health gaps. They offer a free stress-relief platform and fund their efforts through a stress- relief marketplace for the teenagers in Hong Kong.
- Supervised Heartline’s brand guideline finalization, e.g. tone, style, colour, design, slogan, theme, for social media content (incl. visual, video, word content), podcast (Spotify). Actively performed segmentation analysis, after referencing survey data, social media back-end data, to propose optimised new guidelines. Online traffic/ engagement increased 8%.
- Led a team of 12 marketing interns to plan and develop a Social Media Marketing Campaign. Took initiative to conduct Google Trend analysis, competitor analysis, customer journey mapping analysis to propose an organic strategy. Instagram Followers increased by 10%
- Collaborate with the Event marketing team on the full offline event management lifecycle, from design (retail implementation, theme), and logistics to execution.
Full Time Sales Assistant, Cashier at La Vo Patisserie London (2023-06 – 2023-08)
- Served more than 1000+ customers. Actively listen to customers' needs and provide knowledgeable assistance in selecting cakes and other bakery products. Provide satisfying customer service.
Internal Vice President at Hong Kong Public Affairs and Social Service Society (2023-04 – 2024-05)
- Facilitating internal communication with committee members to ensure the events run as planned.
- Resolve and calm conflicts and disputes within society.
- Schedule monthly gatherings that address and discuss current concerns to make sure society is managed effectively.
- Participated in Charity Bake Sale in the UK, and Prepared food supplies distribution with CMHA in Hong Kong.
Member at Women In Business Society (2023-02 – Present)
Member at Marketing Society (2023-02 – Present)
