Yana Matheson

Graphic and Brand Designer with 3+ years' commercial experience developing thoughtful visual identities and brand applications from early research and concept through presentation, refinement and final delivery. Strong in conceptual thinking, typography, layout, illustration and building coherent visual systems across print, digital, packaging and campaign touchpoints. Experienced working directly with clients, articulating design rationale, managing projects independently and collaborating with photographers, copywriters, web designers and production partners.

I use AI selectively within research, ideation and creative exploration while keeping judgement, craft and final decision-making firmly human.

Graphic & Brand Designer (Self-employed) at MORK Creative (2023-04 – 2026-08)

Built and ran an independent branding studio, leading client projects across strategy, identity, packaging, illustration and print and digital applications.

• Led projects from discovery and research through positioning, concept development, presentation, refinement and final delivery.
• Developed distinctive visual identities and flexible brand systems spanning logos, typography, colour, illustration, packaging, guidelines and campaign assets.
• Presented creative concepts directly to clients, explaining the thinking behind design decisions and turning feedback into stronger, more focused outcomes.
• Managed several concurrent projects, balancing creative ambition with scope, timelines, budgets and practical production requirements.
• Collaborated with photographers, copywriters, web designers and production partners to create cohesive brand experiences across physical and digital touchpoints.

Events Manager at Sofia Music Enterprises (2016-06 – 2019-09)

• Led complex live-event projects with international artists, agencies, venues, sponsors and suppliers, managing budgets, deadlines and high-pressure delivery.
• Presented, negotiated and coordinated across multiple stakeholders - experience that now supports confident client communication and project ownership in design.

Technical Secretary at Arcoplan Ltd (2013-10 – 2015-04)

Supported engineering and infrastructure projects through accurate technical documentation, structured communication and coordination across project teams.

Customer Assistant at Tesco (2019 – 2022)

Barista at Starbucks (2015 – 2016)

Supervisor at Starbucks (2008 – 2013)

Higher National Certificate (HNC) in Visual Communication with Moving Image – Dumfries and Galloway College (2026)