Yash Hirani

Marketing manager with 8 years' experience delivering digital and event campaigns across government, medical, technology, and consumer sectors. Proven record in driving revenue through paid media (20x ROAS), growing audiences via SEO and CRM, and managing cross-channel strategies for both B2B and B2C events. Skilled in client communications, event logistics, copywriting, and leading small teams.

Marketing Manager - TEMBO

(2025-02)

• Develop marketing strategies for a portfolio of B2B and B2C clients across government, medical technology, plastics, 3D printing, flooring, and consumer lifestyle sectors.
• Plan and deliver PPC, email, and social campaigns with copywriting tailored to each client's tone of voice.
• Lead event marketing and delivery, including exhibitions, roundtables, and conferences, from delegate campaigns and sponsorship promotion to on-the-day logistics.
• Work with senior leaders and stakeholders to design and promote high-level forums.
• Deliver web projects and integrate WhatsApp chatbots to boost conversions.
• Oversee SEO and reporting to guide optimisation.
• Manage a small team and maintain client communications.
• Increased lead conversion rates by 35% with chatbot integration.
• Supported growth across multi-sector B2B and B2C events.

Marketing Contractor - Cloverleaf Marketing DMCC

(2024-02 - 2025-02)

• Provided social media training and support for teams to improve local engagement.
• Managed paid and organic digital marketing campaigns to enhance local visibility.
• Created targeted advertising strategies, helping businesses maximise ROI from their marketing spend.
• Generated £100K in revenue from a £5K Meta ads budget (20x ROAS).
• Increased community engagement by 40% through targeted outreach campaigns.
• Developed a regional advertising strategy that boosted local brand awareness.

Marketing Manager - FinTech Futures

(2022-12 - 2024-02)

• Delivered multi-channel campaigns to drive event registrations and subscriber growth.
• Managed comms for industry awards and ran marketing for roundtables, webinars, and podcasts.
• Coordinated event logistics and worked with senior leaders across the financial services sector.
• Created assets across web, newsletters, and social channels.
• Attracted 200+ senior delegates to awards.
• Generated £200K in revenue through targeted email campaigns.
• Delivered 1,300+ event registrations via email marketing.

Digital Marketing Executive - Dapio

(2022-01 - 2022-11)

• Managed paid campaigns across LinkedIn, Meta, Google Ads, and TikTok.
• Delivered SEO content and tailored email journeys.
• Reached 67.4K TikTok views in one week; grew waitlist to 3,400.
• Generated 1,200 app downloads from U.K. campaigns.

Marketing Executive - Thomson Snell & Passmore

(2020-02 - 2022-01)

• Managed comms, digital campaigns, social media, and PPC.
• Produced design assets and website content.
• Supported client roundtables and seminars with both marketing and logistics.
• Led 450th Anniversary campaign, achieving 4M reach and 86% share of voice.

BA (Hons) - Web and Graphic Design - Canterbury Christ Church University (2014 - 2017)