Data Business Analyst - Oxford Economics
(2026-03 - 2026-08)
Supported enterprise-wide customer data platform initiatives within the data team, enabling unified customer views, improved segmentation, and data-driven marketing automation across global client programmes.
- Led requirements gathering and documentation for Customer Data Platform workstreams, translating complex business needs into user stories, functional specifications, and process maps aligned to strategic objectives
- Facilitated workshops with senior stakeholders, product managers, and technical teams to define customer data models, identity resolution rules, and profile stitching logic across web and CRM
- Conducted gap analysis on existing data flows and system interactions, identifying opportunities to streamline ingestion, enrichment, and activation pipelines for downstream analytics platforms
- Defined audience segmentation criteria based on behavioural, demographic, and transactional attributes, supporting targeted campaign activation and personalisation use cases
- Collaborated with data engineering and governance teams to ensure designs complied with data privacy, consent management, and GDPR requirements
- Supported backlog refinement and roadmap planning with product managers, prioritising features by business value, delivery feasibility, and dependency mapping in an Agile/Scrum environment
- Monitored data quality and governance metrics post-launch, using findings to inform iterative improvements in data stewardship, access controls, and stewardship workflows
Business Analyst - MET Police
(2025-03 - 2026-02)
Transition from legacy ICCS Command & Control to LifeX by defining operational requirements, migration approach and detailed level designs for new dispatch processes.
- Conducted stakeholder workshops with operational users, supervisors, and delivery teams to elicit requirements, validate assumptions, and capture business change impacts
- Mapped As-is and To-be operational workflows to support transition from legacy ICCS Command and Control to LifeX, identifying dependencies, business impacts, and migration risks
- Performed gap analysis and defined business rules supporting standardised dispatch workflows and escalation paths, informing workflow, form, and business rule configuration
- Maintained end-to-end traceability across requirements, design, test scenarios, and deployment artefacts to support migration governance, cutover readiness, and change control
- Supported RAID management by identifying risks, dependencies, and operational issues, escalating and tracking them through governance forums
- Worked closely with stakeholders to ensure proposed designs aligned with policy objectives, operational requirements, and implementation readiness
- Supported migration readiness and UAT sign-off by validating target-state workflows against live operational practice and confirming business readiness for deployment
Business Analyst - LexisNexis Risk Solutions
(2023-10 - 2025-03)
Delivered compliance product changes with a focus on system interactions, documenting application dependencies and data flows to support downstream migration planning.
- Led stakeholder discovery workshops to elicit requirements, clarify business goals, and shape future-state process improvements across financial crime and compliance journeys
- Analysed end-to-end operational workflows and system interactions to identify process gaps, control impacts, and opportunities for streamlined future-state design
- Defined and documented business rules to support compliant, consistent decision-making within financial crime and risk-related workflows
- Converted requirements into clear user stories and testable acceptance criteria, maintaining traceability from business need through to delivery
- Collaborated with engineering, data, and business stakeholders to manage dependencies, shape delivery sequencing, and support governance for system change
- Managed operational support issues, performed root cause analysis, and used findings to inform process redesign and workflow automation
- Supported implementation readiness by clarifying data impacts, operational dependencies, and transition requirements for delivery teams
Business Analyst - IAG Cargo
(2022-12 - 2023-09)
Oversaw .com and API platform ownership and led product and integration changes supporting cross‑platform data migrations and controlled transition of operational data across multiple environments.
- Defined and communicated the product vision, aligned stakeholders with business goals and customer needs, established key metrics and OKRs to measure success and drove shared understanding
- Worked closely with the head of distribution and the head of revenue, identified opportunities and enhancements, managed the product lifecycle, prioritised backlog to ensure benefits realisation
- Participated in 3 PI planning events, contributing to the formulation of a comprehensive 3 month plan, ensuring appropriate prioritization of features based on customer needs and business value
- Led 2 cross-functional development teams, totalling 14 members, overseeing the .com and API channels. Fostered close collaboration with the data analytics team, technology teams, and business teams within IAG Tech. Successfully delivered end-to-end comprehensive initiatives encompassing technology and data solutions, while strictly adhering to governance processes
- Platform owner for eBooking on the .com and API channels, within the booking space. Additionally, I became the application owner for the tool developed specifically for the revenue management team
- Worked with Revenue Management, Data & Insights, and Technology Teams to deliver data and integration changes across multiple platforms, supporting controlled transition of operational data and decision-making
- Led end-to-end design of a business application and integration-enabled workflow, collaborating with users and technical teams to shape the target solution and release approach
- Ensured that value is tracked and profitability is measured on Tableau with data and analytics, monitoring booked, flown and look to book ratio, facilitating Revenue Management initiatives
- Finalised UAT and deployment readiness, ensuring business requirements, acceptance criteria, and operational impacts were fully validated before release
Business Analyst - Bybox
(2020-12 - 2022-12)
Bybox, an industry leader in B2B secured locations for field inventory, has 40,000+ secure sites in 21 countries, delivering intelligence, visibility, and security. My work included developing hardware, web offerings, and mobile applications. This SaaS product supports various industries, focusing on supply chain management.
- Collaborated with the Product director and solution consultants on product strategy and roadmap for two in house product offerings
- Led discovery and launch of two product offerings, coordinating product, operational, and technical changes across multiple systems and stakeholders
- Planned and prioritised the product backlog for end-to-end delivery of product features
- Teamed with UX/UI designers to support build specification and wireframing App and Web service
- Worked closely with systems specialists, customer support, and developers to manage change impacts, prioritise delivery, and support rollout readiness
- Proficiently conveyed technical concepts, including REST, JSON, SOAP, and XML, to non-technical stakeholders with precision and clarity
- Finalised UAT and deployment readiness, ensuring business requirements, acceptance criteria, and operational impacts were fully validated before release
Business Analyst Lead - CapitaLink Group
(2019-09 - 2020-08)
A projected £10M+ Tender for a public sector client in pensions.
- Worked alongside senior management in the bid, defined and articulated the target operating model, the delivery frameworks and governance processes
- Hosted collaborative workshops with third-party vendors, such as Smart Pension, to ensure alignment with end-client requirements and objectives
Digital Business Analyst - West Sussex County Council
(2019-09 - 2020-08)
In the Transformation Portfolio Office, single front door approach covering 170+ council services, including tier 1 & 2 activity in the customer service centre, channel shifting and driving a 60% reduction in calls.
- Mapped business impacts, dependencies, and benefits to support transformation planning, governance, and target-state design
- Mapped 20+ as-is and to-be process maps for the customer service lines to identify pain points
Business Systems Analyst - Royal Mail Group
(2018-09 - 2019-09)
Strategic commercial refocus project at Parcelforce Worldwide to grow the B2B business from 30% to 40% revenue via changes to processes in order to cash, pre-advice, API's, manifests, and WMS.
- Conducted 20+ workshops and interviews with project stakeholders and senior management to understand the As-is and elicited 30+ high level requirements
- Delivered on time quality Business Needs Documents and Requirements Traceability Matrixes for 2 major gating phases, and support through the build phase
Business Analyst - Telefonica O2
(2018-04 - 2019-09)
TalkTalk integration project at O2 was an eCommerce project. Projected 800k+ connections in 2 years, this project incl
