Marketing & Business Operations Manager at This Works EOR Services Ltd. (Assigned to Chongqing Xinmian Technology Ltd.) (2025-01 – Present)
Marketing & Business Operations Manager responsible for digital marketing and communication planning for short-form drama platform.
- Produced targeted written content and promotional copy for real estate campaigns, helping strengthen brand messaging across digital channels.
- Planned and produced bilingual video content across Xiaohongshu, Douyin, WeChat, and Instagram.
- Monitored campaign performance using data tools and delivered reporting insights to improve content effectiveness and engagement.
- Worked closely with the Sales Team and internal colleagues to support campaign delivery, contributing to property deals worth £703,000 and helping grow the audience by 7,000+ followers and 100,000+ total views.
Marketing Specialist at Premium Tour Iceland Ltd. (Assigned to Unknown Nordics Luxury Travel & Reykjavik Out Luxury Tours) (2023-10 – 2024-08)
Led marketing and communications for two luxury travel brands, developing B2B and B2C social strategies, managing campaign delivery, and coordinating cross-functional teams.
- Led marketing and communications for two luxury travel brands, developing B2B and B2C social strategies, managing campaign delivery, and coordinating cross-functional teams to support partner and customer engagement initiatives that contributed to £7 million in multi-brand revenue.
- Managed and optimised cross-platform social media and digital campaigns across Instagram, Facebook, website, email marketing, and paid channels, improving brand visibility, engagement, and lead generation.
- Planned and executed campaign-led content initiatives, including content calendars, promotional campaigns, and partner collaborations, ensuring consistent messaging across channels.
- Collaborated with the internal cross-functional team, built strong relationships with external partners, agencies, supporting campaign execution and brand positioning.
- Monitored campaign performance (reach, engagement, CTR, conversions) and used data insights to refine content and campaign strategy.
Marketing Specialist at Fulhouse Ltd. (2023-02 – 2023-09)
Managed SEO-focused content writing and social media content strategies for multiple platforms.
- Managed SEO-focused content writing and website copy for 20+ sites, improving search visibility and digital presence.
- Supported the development of social media content strategies and created platform-specific content across Instagram, Facebook, and YouTube, including video editing and caption writing tailored to each platform's audience and format.
- Planned and produced tailored travel content, promotional materials, and 500+ tailor-made Nordic itineraries for different customer audiences, creating client-facing materials that supported engagement and conversion throughout the customer journey.
- Monitored performance and prepared monthly reports to improve content effectiveness, campaign performance, and audience insights.
Marketing Role at Unknown company (Short-form drama platform) (2024-09 – 2025-12)
Supported digital marketing and communication planning for the short-form drama platform.
- Supported digital marketing and communication planning for the short-form drama platform, helping shape audience-focused messaging and content across online channels.
- Conducted market and competitor research to support campaign planning, content direction, and audience targeting.
- Supported the development and implementation of marketing and operational strategies for market entry and user acquisition across social media and paid channels, including Instagram, Facebook, Google Ads, and Meta Ads.
