Yuting Su

I'm an enthusiastic design student with a background in advertising and marketing. With work experience in fashion and the internet industries, I've gained experience in media operations and communication planning. Skilled in content creation and trend analysis, including copywriting and graphic design. Proficient in design, communication, and critical thinking, committed to continuous learning and adapting to dynamic environments.

New Media CoordinatorNew Media Coordinator

Meituan · InternshipMeituan · Internship

Nov 2021 - Feb 2022 · 4 mosNov 2021 to Feb 2022 · 4 mosBeijing, China · Hybrid

• Responsible for copywriting and content planning for Meituan's lodging brand on new media platforms; achieved over 4000 exposures and 99+ likes on a single post on Xiaohongshu (trending Chinese social media).
• Led the planning and implementation of campus activities on new media platforms, achieving an S rating; awarded the title of Outstanding Intern.
• Conducted promotional activities by experiencing specific lodgings, independently writing experience articles based on the lodging's characteristics, and promoting them on various social media platforms to attract potential users.

MA in Design, Goldsmiths, University of London, London, UK 09/2023 - Present

Core Courses: Graphic Design, Design Transfocality, Studio Design Practice