Zac Blakeway

I have specialised in email marketing for 4+ years, running retention and lifecycle marketing for e-commerce brands. I have fully managed 6 Klaviyo accounts, from strategy, copy writing, design with Figma, Photoshop & Canva and fully implemented everything. I have also led Superbowl UK's email marketing channel, one of the UK's largest entertainment venues. I have a very good background in Shopify operations, copy writing, email design, and data-led campaign & flow optimisation.

Freelance Email Marketing Consultant - Self-employed - Gloucester

(2023-02)

• Manage end-to-end email marketing for e-commerce clients, including strategy, flow building, campaign design and copywriting in Klaviyo.
• Run direct client acquisition through outbound outreach, sales calls and proposal development.
• Design email creative in Figma, Canva and Photoshop, and write on-brand copy tailored to each client's tone and audience.
• Coordinate with founders and marketing teams to align email strategy with wider brand campaigns and deadlines.
• Built and ran a Shopify dropshipping operation independently (Jul 2024 – late 2025), covering product sourcing, store management and paid/organic marketing, before returning focus to email marketing consultancy.

E-commerce Assistant (Part-Time) - Secret Label - Stroud, Gloucestershire

(2025-04)

• Support product listing across Shopify and eBay, including product photography and copywriting.
• Contribute to email marketing, social media marketing and ad creation/strategy.

E-commerce Assistant - Secret Label - Stroud, Gloucestershire

(2021-04 - 2023-08)

• Progressed from stock and order fulfilment (Linnworks, SKU management for ~3,000 SKUs) into product photography, Shopify listings and email marketing.
• Self-taught Klaviyo and built new automated flows, hyper-segmenting the email list by gender and size to increase engagement and revenue.
• Independently studied email marketing and Klaviyo through paid courses, applying new skills directly to live campaigns within my job.

Apprentice Electrician - Neptune Building Services - Gloucester

(2018-08 - 2020-12)

• Carried out first and second fix electrical work across a range of residential and commercial projects.
• Developed a strong attention to detail and standard of workmanship under an experienced electrician.

Crew Member - McDonald's - Gloucester

(2017-02 - 2018-08)

• Delivered consistent customer service in a fast-paced environment, ensuring order accuracy and speed during peak periods.

A-Levels - Information Technology - Beaufort Sixth Form (2018)

A-Levels - Applied Science - Beaufort Sixth Form (2018)

A-Levels - Business - Beaufort Sixth Form (2018)

GCSEs - Beaufort Community School