Amazon Product Launch and Team Leadership - Amazon
(2022-10 - 2023-02)
Leading a product launch on Amazon UK, directing product validation, sourcing with a team of three, and creating listing content independently for a client.
- Led the product development team by incorporating product USPs through comprehensive risk and opportunity assessments, ensuring alignment with market demand and customer preferences.
- Coordinated with catalogue specialists to refine product offerings, optimizing the presentation for maximum impact. Conducted in-depth market segmentation and niche analysis to pinpoint target audiences and tailor offerings accordingly.
- Leveraged social listening insights to refine products based on consumer feedback and trends.
- Led the approval process, securing final sign-off from the Product Manager and Project Manager, ensuring alignment before order placement and execution.
HR Manager - Hawkways (Amazon Advertising Agency)
(2023-11 - 2024-03)
- Managed recruitment, onboarding, and employee relations.
- Developed and implemented HR policies to align with company goals.
- Supported team performance by organizing training and development sessions.
- Facilitated communication between management and staff to ensure a positive work environment.
- Oversaw administrative tasks, including payroll and attendance tracking.
Amazon Account Manager (Brand Management & PPC) Virtuaiin - Amazon
(2023-04)
- Increase revenue by driving strategic account growth and optimising all operational processes.
- Achieve client-specific ACOS and TACOS goals through effective advertising and account strategies.
- Develop and implement tailored growth plans to enhance brand visibility and sales performance.
- Oversee product listings, keyword optimisation, and account health for diverse brands.
- Regularly communicate with clients to provide updates, address concerns, and ensure satisfaction.
- Recognised for exceptional client engagement and delivering measurable results.
- Effectively prioritise tasks and streamline workflows to manage large accounts with multiple SKUs.
- Thrive in dynamic work environments that support professional growth and innovation.
- Completed certifications in Amazon Advertising and continuously update skills through training and industry research.
Amazon Account Manager (Brand Management & PPC) - Ad Booster
(2024-12 - 2025-06)
- Managed two large, multi-country towel brands across the US, Canada, and UK marketplaces.
- Increased sales by reducing ACoS and TACOS through precise keyword targeting (both front-end and backend) and ongoing PPC optimization.
- Boosted revenue by driving strategic account growth and improving operational processes.
- Achieved brand-specific performance targets by executing tailored advertising and account strategies.
- Developed and implemented customized growth plans to enhance brand visibility and sales.
- Oversaw product listings, keyword optimization, and maintained account health for multiple high-SKU brands.
- Maintained regular communication with clients to provide progress updates and ensure satisfaction.
- Recognised for strong client engagement and consistent delivery of measurable results.
- Managed PPC campaigns for brands with monthly ad budgets up to $60,000.
- Efficiently prioritized tasks and streamlined workflows to manage large and complex accounts.
