Area Sales Manager - New Roomstyle (Sheffield) - Sheffield
(2015-08)
Italian Furniture Specialist – B2B Sales. Managed business-to-business sales of commercial furniture and mattresses, covering Sheffield and surrounding regions with nationwide delivery. Consistently exceeded targets through new business acquisition, key account management, and strategic client engagement. Secured appointments with decision-makers, negotiated contracts, and delivered tailored solutions to meet client needs, driving both sales growth and long-term client retention.
- Consistently exceeded sales targets through effective new business acquisition and strategic account growth.
- Expanded client portfolio and increased regional sales performance year-on-year.
- Promoted to Area Sales Manager for outstanding results and contribution to business growth.
- Drove sales performance by managing key accounts and developing new business opportunities within the region.
- Built strong relationships with clients to understand their needs and deliver tailored solutions.
- Created and implemented territory sales plans to maximise revenue and market share.
- Generated new leads through professional networking, outbound calls, and face-to-face client meetings.
- Negotiated contracts and closed deals while ensuring long-term account retention.
- Delivered detailed business development reports and market insights to senior management.
Business Development Manager - New Roomstyle (Sheffield) - Sheffield
(2015-09 - 2018-12)
Italian Furniture Specialist – B2B Sales managed business-to-business sales of commercial furniture and mattresses across Sheffield and surrounding regions, driving new business growth, expanding client accounts, and supporting nationwide delivery.
- Consistently exceeded sales targets by acquiring new business accounts and expanding existing client relationships.
- Grew the sales territory by securing high-value contracts and increasing overall revenue.
- Successfully converted cold calls and client meetings into long-term, profitable business opportunities.
- Developed new business accounts through strategic cold calling and targeted client meetings.
- Managed and expanded a defined sales territory, identifying high-potential businesses for company products.
- Consistently achieved and exceeded sales targets through proactive fieldwork and effective deal closure.
- Maintained professional representation of the company and upheld high standards in all client interactions.
- Coordinated daily with head office to ensure accurate processing of sales orders and smooth operational workflow.
Sales Representative (Construction) - Howden's Joinery (Dronfield) - Dronfield
(2015-01 - 2016-06)
Managed new business development and account management in the Dronfield area, engaging with development sites and local tradesmen. Promoted Howdens products and services, including kitchens, adhesives, sealants, internal and external doors, handles, bathroom fittings, and joinery products. Consistently secured new accounts, built strong client relationships, and drove sales growth within the territory.
- Secured and managed over 100 new trade accounts, selling kitchens, joinery, and associated products, and consistently increasing average order value.
- Built strong relationships with local tradesmen and development sites, driving repeat business and territory growth.
- Promoted Howdens' product range effectively, leading to higher sales penetration and expanded market presence in the Dronfield area.
- Recruited and managed accounts with local tradesmen, advising on products and generating new business through calls and online prospecting.
- Maintained and updated the client database, promoting monthly offers and providing aftercare to maximise customer engagement.
- Sold kitchens and related products by presenting features and benefits of final designs to customers.
- Set and achieved monthly sales targets by planning daily prospecting activities and prioritising high-potential clients.
- Closed deals ranging from £200 to £10,000, ensuring consistent business growth through confident product knowledge and relationship building.
Sales Executive/Team Manager - APPCO (Sheffield) - Sheffield
(2011-08 - 2015-12)
Field Sales Executive – Home Insulation. Managed face-to-face sales and territory management, providing customers with advice on home insulation solutions to improve energy efficiency and reduce costs. Developed and nurtured client relationships while promoting products and services across the assigned territory. Supported team development initiatives by mentoring and assisting new colleagues to achieve sales objectives.
- Recognised as one of 15 top-performing sales executives and invited to Barcelona for exceptional performance.
- Awarded 3 performance-based awards for consistently exceeding sales targets and demonstrating strong client engagement.
- Exceeding targets and promoted to team manager based on performance by being proactive through cold calling and showing customer confidence with sales pitch.
- Ensuring the performance of the staff is of a high standard by carrying out performance reviews.
- Exceeding sales targets and being invited to business meetings to increase knowledge.
- Dealing with client's enquiries face-to-face and over the telephone offering solutions to boost sales.
- Recruiting, training, monitoring sales agents, and developing a strong sales team by having exciting adverts on gumtree and indeed to sale the role, and then training the team to get results.
- Outbound telephone calls and arranging appointments for the following week.
