Brand Growth Executive at Honest Burgers (2024 – Present)
- Internal communications: restaurant campaign briefs and company-wide updates, communicating operational and marketing initiatives in a consistent brand tone of voice. Ensuring complex and multi-step updates are delivered in clear and engaging messages teams can confidently implement
- Launch and implementation comms: landing campaigns in restaurants to ensure seamless transitions including menu changes, system rollouts and new site openings
- Engagement, culture and recognition: celebrating team success and customer praise through internal channels, highlighting actionable insights for team members to take inspiration from. Coordinated the Honest Artists programme, bringing brand storytelling into restaurants through chalkboard artwork designed by restaurant teams
- Training and people development: created training material including videos, guides and presentation tools for managers to train their own teams. Independently trained 75+ managers to use restaurant booking platforms independently. Led the estate-wide migration from DesignMyNight to OpenTable, owning the partner relationship and delivering the communications and training that supported restaurant teams through the transition, identifying team challenges and acting on feedback
- Stakeholder management: collaborating with food, design, marketing, tech and operations, plus external partners and suppliers to ensure all touchpoints are considered and have a viable outcome
- Channels and tools: All Gravy (internal comms platform), Notion (including AI workflows), WordPress, OpenTable, DesignMyNight, Talkbox, Microsoft Suite
- Managing print production: oversee physical marketing materials across menu design, menu updates, signage and local marketing collateral, liaising with suppliers and design teams to ensure strong visual identity and consistent customer facing tone of voice
- Customer communication: manage customer feedback inbox, handling complaints, feedback and escalations with a consistent and appropriate tone of voice tailored to the context, and building AI-assisted response workflows when appropriate
Business Development Executive at Honest Burgers (2023-02 – 2023-12)
- Owned bookings channels for entire estate, independently organised all customer and larger group bookings facilitated by a trip and experience company. Acted as a communication bridge between customers and restaurant teams throughout the entire booking journey
- Supported on local marketing campaigns, driving bespoke initiatives for local communities, involving local businesses and suppliers
General Manager at Honest Burgers (2022-06 – 2023-02)
- Doubled weekly sales within six months by identifying key long-term growth initiatives
- Instigated collaborations with local sports clubs, an independent supplier (creating a local burger), a brewery and a distillery, embedding the restaurant in its local community
- Established a customer-centric, one-team culture that strengthened loyalty and retention through old-school hospitality
- Developed 20% of the team into management positions
Assistant Manager at Honest Burgers (2021-10 – 2022-06)
- Worked across multiple restaurants and varied teams, supporting General Managers
Shift Manager at Honest Burgers (2020-01 – 2021-10)
- Led shifts, developed team members and delivered consistently high guest experience standards
Manager, Bartender and Waiter at The Waterman's Arms (2017-12 – 2019-12)
Office Administrator at Loans to Go (2018-06 – 2018-09)
Bartender, Waiter and Chef at Rutland Sailing Club (2016-07 – 2016-09)
