Sandra Mills

Results-driven Business Development and Operations Professional with over 20 years of experience across Private Sector engagement, Donor projects, International NGOs projects FMCG, and healthcare sectors. Experienced in working with international NGOs, Private sector engagement, trainings, Advocacy and policy engagement, Donor compliance healthcare providers, OTC facilities, pharmacies, clinics, hospitals, and community stakeholders to promote reproductive health, family planning commodities, and sexual health services. Skilled in advocacy, medical detailing, marketing, call center operations, stakeholder engagement, leadership, franchise management, and revenue growth within donor-funded, private, and public sector programmes.

Demonstrated ability to exceed targets, manage multi-site operations, and deliver high-impact training and quality assurance programmes. Strong capability in building partnerships, increasing product knowledge uptake, and driving demand creation activities across both private and public health sectors.

Social Marketing Medical Detailer - Marie Stopes International Ghana - Accra, Ghana

(2025-09)

• Drive sales and distribution across the Greater Accra and Eastern Regions, consistently meeting monthly revenue targets of GHS 2 million.
• Develop and update medical detailing aids, healthcare provider education packs, protocol guides, and clinical communication materials.
• Prepare and present operational reports and insights to executive management.
• Ensure compliance with company policies, industry regulations and health and safety standards.
• Lead healthcare provider engagement, medical detailing, and training initiatives on family planning methods, contraceptive products, medical abortion care, and enhanced pleasure products to support informed healthcare delivery and consumer education.
• Build and maintain strategic partnerships with medical associations, hospitals, public health institutions, and professional bodies.
• Coordinate medical detailing, healthcare education, and advocacy programmes to increase product visibility, healthcare provider confidence, market penetration, and access to reproductive health services across multiple regions.
• Conduct field visits to monitor branding visibility, healthcare provider engagement, and institutional partnership effectiveness.
• Collaborate with sales, programmes, and communications teams to align medical messaging with organisational goals.
• Identify and onboard new distributors, pharmacies, clinics, and hospitals to expand market coverage.
• Execute market activation strategies including promotions, visibility campaigns, and product education.
• Monitor market trends and competitor activity to identify growth opportunities.
• Maintain accurate CRM records and performance reports to support decision-making.
• Implement merchandising and promotional activities at retail and distributor outlets, pharmacies, hospitals, and clinics.

Private Sector Business Development Coordinator - Marie Stopes International Ghana - Accra, Ghana

(2019-04 - 2025-08)

• Led advocacy and stakeholder engagement initiatives with healthcare providers, community leaders, Ghana Health Service, hospitals, maternity homes, clinics, and pharmacies to improve reproductive health awareness and service delivery in Ghana.
• Oversee day to day operations across departments to ensure smooth and effective business performance.
• Develop and implement operational strategies to improve productivity efficiency and cost control.
• Delivered business development and financial management training to healthcare providers and franchise partners to strengthen business operations, sustainability, and profitability.
• Facilitated training and capacity-building programmes for stakeholders, facilitated presentation skills to Ghana Health service stakeholders and private sector, donor visit and government.
• Conducted product knowledge training on family planning contraceptives, medical abortion products, enhanced pleasure products, condoms, emergency contraception, pregnancy test kits, Misoprostol, and other reproductive healthcare solutions.
• Drove commodity sales growth through strategic medical marketing, healthcare provider engagement, demand generation activities, and territory expansion initiatives.
• Provided customer service and client relationship management training to improve patient experience, consumer engagement, and healthcare service standards.
• Built and managed strategic partnerships with hospitals, maternity homes, OTC pharmacies, clinics, healthcare providers, Ghana Health Service, NGOs, and private sector stakeholders.
• Worked closely with doctors, midwives, pharmacists, nurses, and healthcare administrators to strengthen healthcare service delivery and product uptake.
• Led stakeholder engagements, donor visits, and partnership meetings to strengthen organisational visibility and collaboration.
• Managed high-value client and healthcare provider portfolios while maintaining strong retention and relationship management.
• Supported contract negotiations and franchise and public institutional partnership agreements with hospitals, clinics, maternity homes, and pharmacies.
• Led capacity-building programmes, mentorship, and training sessions for franchise teams and medical marketing staff.
• Conducted clinical quality assessments, supportive supervision, and facility monitoring across hospitals, maternity homes, clinics, and pharmacies.
• Collaborated with sales, marketing, programmes, and communications teams to ensure alignment of medical messaging with project objectives.
• Manage budgets, forecasts and resource allocation to support operational excellence.

Social Franchise Officer - Marie Stopes International Ghana - Accra, Ghana

(2008-02 - 2018-03)

• Recruited and onboarded private and government health facilities into the Social Franchise network.
• Engaged OTC shops, hospitals, clinics, pharmacies, maternity homes, and healthcare providers to strengthen reproductive health service delivery.
• Conducted facility mapping, assessments, and provider engagement activities to expand franchise coverage and increase commodity availability.
• Built strategic relationships with government health facilities, OTC operators, and healthcare stakeholders to improve referrals and service uptake.
• Coordinated training and supportive supervision for enrolled facilities to ensure quality standards and compliance.
• Supported demand creation and advocacy activities within franchise facilities and communities.
• Promoted reproductive health commodities and services across recruited facilities to improve access and utilisation.
• Promoted and sold reproductive health commodities including contraceptives, family planning products, medical abortion products, enhanced pleasure products, condoms, and emergency contraception.
• Collected, analysed, and reported field data, sales data, facility performance data, and market intelligence to support decision-making and programme improvement.
• Planned and organised demand creation and community mobilisation activities; monitored and evaluated field figures and monthly reports.
• Trained franchise partners, CBD, and CBL teams while ensuring all standards, safety protocols, and core values were maintained.

Marketing Sales Supervisor — Key Accounts - Cussons (INT) Ghana Limited - Tema, Ghana

(2005-01 - 2008-12)

• Set up key account territories for Accra regional sales, managing all business customer accounts, orders, sales forecasts, market opportunities, call plans, and distribution strategies.
• Managed cash flow, market intelligence, credit limits, and customer care training at regional level; developed reports on key marketing trends and competitor activity.
• Recruited, managed, and merchandised PZ Cussons products to key account outlets, pharmaceutical retailers, and distributors across Greater Accra.
• Organised in-house corporate activations and demand generation campaigns across multiple medical establishments to promote pharmaceutical products.
• Analysed the Greater Accra territory potential and led market interventions to improve sales performance.
• Managed bulk distribution accounts including East Cantonment Pharmacy, Tobinco Pharmaceutical, Ernest Chemist, and Kama Health Service Pharmacy.
• Developed strategies to exceed monthly sales targets of GHS 10 million in pharmaceutical commodities.

Key Accounts & Events Marketing Assistant - Coca-Cola Bottling Company Limited - Tema, Ghana

(2003-09 - 2005-12)

• Managed key customer and distributor accounts, handling orders, complaints, customer service, credit limits, and event management.
• Promoted Coca-Cola products through field marketing, sales support, and customer engagement activities.
• Coordinated event logistics including venue set-up, product distribution, branding materials, and promotional activities.
• Worked closely with sales and marketing teams to increase product visibility, market penetration, and sales.