Όλγα Ξανθοπούλου

Experienced in the retail industry, dedicated to the art of window dressing and visual merchandising. Cultivated a team-oriented approach, strong work ethic, and passion for aesthetics over two decades. Able to keep pace with and grow alongside the ever-evolving fashion landscape.

Visual Merchandiser at N. MALAMAS S.A. (2023-02 – Present)

Currently employed as Visual Merchandiser

• Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines
• Managed installation of visual merchandising displays, urging team to with speed and accuracy
• Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display
• Increased customer traffic through effective window displays that showcased new products and promotions
• Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement
• Managed aesthetically pleasing displays to showcase company products and increase sales

Window Dresser / Visual Merchandiser at B & F S.A. (2014-01 – 2023-02)

Managed window dressing and visual merchandising operations

• Windows' decoration
• Styling
• Training new visual merchandising candidates
• Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines
• Managed installation of visual merchandising displays, urging team to with speed and accuracy
• Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display
• Increased customer traffic through effective window displays that showcased new products and promotions
• Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement
• Managed aesthetically pleasing displays to showcase company products and increase sales

Merchandiser at DIAFANO STORES (2010-01 – 2014-01)

Merchandising and store layout operations

• Supervising the interior layout of stores
• Participation in the final architecture designs for new stores
• VM Manager - responsible for the opening of 50 stores of the company out of 60
• Organizing the presentation of the brand in TV shows
• Styling for fashion shows presenting a new collection
• Organizing the VM's program

Window Dresser at GLOU (2008-01 – 2010-01)

Window dressing for athletic and lifestyle brands

• Windows display decoration
• Windows styling for the following brands: ADIDAS, PUMA, QUICKSILVER, ROXY
• Coordinated with marketing team for promotional events, ensuring seamless integration of branding elements within the window displays
• Evaluated the success of each display through customer feedback and sales data analysis, continuously refining techniques for maximum impact

Window Dresser / Visual Merchandiser at NOTOS COM (2006-01 – 2008-01)

Window dressing and visual merchandising for luxury fashion brands

• Window dresser for the brand KOOKAI
• Window Dresser and Visual Merchandiser for the following brands: LACOSTE, FCUK, SPRINGFIELD
• Worked closely with photographers and stylists during photoshoots, ensuring that the window displays were accurately represented in marketing materials
• Maximized product visibility by strategically placing items within the display, drawing customer attention to key products
• Stayed current on industry trends and incorporated new ideas into window dressing concepts, maintaining a fresh and updated look
• Enhanced customer experience with visually appealing and easily navigable window displays
• Communicated effectively with store management about upcoming sales events or inventory changes requiring adjustments to window displays plans
• Selected appropriate lighting techniques to enhance the overall aesthetic appeal of the window dressings while also highlighting key products or features within the scene

Window Dresser at MANDARINO MARASIL (2006-03 – 2006-04)

Kids' fashion window dressing

• Company Overview: Kids' Fashion
• Window dresser and participation in décor design
• Provided creative input during brainstorming sessions, contributing valuable ideas that led to successful campaigns and promotions
• Proposed new ideas and concepts to enhance merchandise displays

Window Dresser/ Visual Merchandiser at REBECCA BLU S.A. (2004-01 – 2006-01)

Women's fashion visual merchandising

• Company Overview: Woman's Fashion
• Window dresser styling
• Windows Display Decoration
• Visual merchandising
• Developed visual merchandising plans and strategies to promote store offerings
• Collaborated with store managers to determine best placement for merchandise displays
• Created interior displays to promote products in alignment with corporate sales objectives
• Enhanced overall store appearance by applying careful consideration to product and display locations

Window Dresser / Visual Merchandiser at ALLOUETTE (2002-01 – 2004-01)

Kids' fashion visual merchandising

• Company Overview: Kids' Fashion
• Window dresser styling
• Windows Display Decoration
• Visual merchandising
• Provided creative input during brainstorming sessions, contributing valuable ideas that led to successful campaigns and promotions
• Implemented seasonal themes for window designs, generating excitement and anticipation among customers

Window Dresser at ZARA HELLAS AEBE (1998-01 – 2002-01)

Comprehensive window dressing and store management

• Window Dresser / Styling
• Windows Display Decoration
• Maintained inventory of display materials, resulting in efficient use of resources and quick access to necessary items when needed
• Performed regular maintenance tasks such as cleaning glass surfaces, repairing minor damage or replacing worn-out display elements to maintain a polished and professional appearance
• Collaborated with visual merchandising team for cohesive in-store and window presentation, resulting in a unified brand image

Cashier / Store Manager Assistant at ZARA HELLAS S.A. (1996-01 – 1997-01)

Cashier and store operations

• Cashier at the Zara store, Kallithea
• Store Manager Assistant
• Responsible for the interior layout, visual merchandising
• Operated cash register for cash, check, and credit card transactions with excellent accuracy levels
• Addressed customer needs and made product recommendations to increase sales
• Handled multiple payment methods securely, minimizing discrepancies and potential losses
• Stocked, tagged and displayed merchandise as required

Seminar Certificate in Fashion - Styling – Veloudakis Fashion School, Private Educational Institute

Coursework in Styling, Clothing, Multimedia Studies, Video and Photography Editing – HOMER EDUCATIONAL INSTITUTE (1997-04 – 1999-01)