Elena Papageor

Marketing Manager with 25+ years of experience, creating effective 360 degrees marketing campaigns for global brands. Adept in managing marketing projects from conception to completion using CRM and inbound marketing tools (SEO, Content, Digital). Proficient in Branding strategies to strengthen market position. Skilled in analyzing KPI's to secure teams' direction to business goals. Analytical and result oriented, I am determined to formulate a coherent and effective strategy for your success.

Business and Strategy consultant at Intergaz Ltd & Intergaz Energy Solutions (2023-03 – Present)

Leading energy company in Cyprus: Intergaz specializes in LPG distribution, while Intergaz Energy Solutions provides renewable and energy-efficient systems, including solar panels, heat pumps, and battery storage.

• Designed and implemented a comprehensive strategic marketing plan, including market analysis and brand positioning to target key customer segments, resulting in an estimated 20–30% increase in brand awareness within the first year.
• Defined KPIs and aligned them with sales objectives, with a focus on lead generation and market penetration, contributing to a 15–25% growth in qualified leads year-over-year.
• Developed and executed multi-channel campaigns (digital, content, and educational) promoting energy-efficient products, achieving an average engagement rate of 10–12% on digital platforms and supporting a 10% increase in product adoption among commercial and residential clients.

Business Developer at Remedica Pharmaceuticals (2020-02 – 2023-03)

Second (2nd) largest pharmaceutical company in Cyprus, specializing in the development, marketing, and distribution of prescription and over-the-counter medicines, with a strong focus on International markets.

• Analyzed international customer data to increase customer lifetime value, resulting in a projected 10–15% improvement in repeat business across key markets.
• Defined KPIs aligned with corporate growth objectives, supporting data-driven decision-making and measurable business outcomes.
• Contributed to the design of business strategies for profitability and expansion into new international markets, helping prioritize high-potential territories and product lines with a strong focus on long-term growth.
• Negotiated and secured long-term, high-value commercial agreements, strengthening partnerships and supporting consistent revenue growth, resulting in projected revenue growth of 15% annually.

Marketing Manager at IPH - Foodsaver/Foodhaus stores (2017-03 – 2020-02)

IPH is the agent and distributor of over 50 leading chilled, dry and frozen brands in the Cyprus retail market and covers the complete needs of establishments in the HORECA sector.

• Optimized product assortment using ABC-analysis to boost team performance increasing category profitability by ≈15%.
• Designed and implemented a BI and CRM system improving data and analytics processes.
• Executed digital marketing (SEO, email, social media), loyalty programs, ATL/BTL advertising, PR, and direct mail campaigns—driving measurable sales growth and brand enhancement, increasing engagement by 20%.
• Led the concept creation and rollout of Rebranding and new store builds, overseeing concept, site development, aesthetics, and visual merchandising standards.
• Led rebranding campaigns and initiatives, improving brand recognition by ≈25%.

Group Marketing Manager at Ermes (NKS) Group (2004-02 – 2017-03)

Ermes/NKS group is the largest and most diversified retailer in Cyprus, with over 80 stores (Era, Debenhams, Armani Xchange, Navy&Green, Diesel, Next, OVS Industries, Peacocks, etc.) that specializes in the industries of Fashion, Cosmetics, Food, Cafes & Restaurants, Homeware, Domestic Appliances, Electronics, and DIY goods.

• Managed a portfolio of 44 international brands and 12 key accounts with an internal team of 5.
• Helped maintain the company's market-leading position during the Cyprus economic crisis by developing cost-efficient, performance-driven marketing strategies, supporting stable revenue and market share.
• Planned and executed 360° omni-channel marketing campaigns (ATL, BTL, digital, in-store) in line with international brand guidelines, contributing to double-digit revenue growth across priority brands.
• Designed, implemented, and evaluated CRM and CVM initiatives, improving customer segmentation and personalization, and campaign effectiveness.
• Created loyalty engagement and reactivation programs, increasing customer retention by ≈15–20% and improving key CRM KPIs.
• Planned and led the development and roll-out of the company's social media, significantly strengthening brand awareness and engagement across platforms.
• Effectively liaised between operations, technology, commercial management departments, design agencies and 3rd party suppliers managing complex, business-critical marketing projects.
• Optimized processes, budgets and campaigns to improve ROI and cost efficiency.
• Analyzed campaigns' performance and proposed optimization actions ensuring team's engagement and commitment during the high fast-paced daily routine.

Brand Building Planner at Mesarites Advertising (2001-01 – 2004-02)

• Generated ideas to improve companies' brand reach and awareness initiatives.
• Strengthened clients' brand presence through integrated marketing campaigns, supporting measurable uplift in sales.
• Conducted industry, company, and competitive research to inform positioning, messaging, and campaign strategy.
• Planned, developed, and implemented ATL/BTL communication and PR campaigns, ensuring alignment with client objectives, budgets, and timelines.

M.B.A. in Marketing – Coventry University (1999-09 – 2000-11)

BSc in Management with Business Studies – Middlesex University (1996-09 – 1999-08)

ERASMUS exchange program – Middlesex University (1997-09 – 1998-07)