Ioannis Liatsis
Business Consultant
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Σχετικά
Directing overall business operations and execution of clients' strategic initiatives to drive growth and profitability. Leading cross-functional teams, improving efficiency, performance, and organizational alignment. Managing financial planning, budgeting, and cost optimization to maximize business outcomes. Building strong relationships with key stakeholders while identifying new business opportunities.
Εμπειρία
Business Consultant - EONAS DIRECT
(2024-09)
- Directing overall business operations and execution of clients' strategic initiatives to drive growth and profitability
- Leading cross-functional teams, improving efficiency, performance, and organizational alignment
- Managing financial planning, budgeting, and cost optimization to maximize business outcomes
- Building strong relationships with key stakeholders while identifying new business opportunities
General Manager - HABANOS S.A / PHOENICIA FEREOS HELLAS S.A.
(2020-10 - 2024-07)
Brands: Cohiba, Montecristo, Partagas, Romeo Y Julieta, Trinidad, Hoyo De Monterey, H. Upman
- New Business Development
- Annual BP Strategy & Execution monitoring
Brand Planning & Activation Manager Southeast Europe (NGP) - IMPERIAL TOBACCO HELLAS S.A.
(2019-05 - 2020-10)
Brands: My Blu, Pulze
Portfolio & Activation Manager Southeast Europe - IMPERIAL TOBACCO HELLAS S.A.
(2018-09 - 2019-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Global Brand Strategies Adaptation in Southeast Europe Markets
- BP Development (P&L / A&P development)
Trade Segment & RTS Manager Southeast Europe - IMPERIAL TOBACCO HELLAS S.A.
(2017-09 - 2018-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Channels Strategy Development for Greece, Romania, Bulgaria, Cyprus, Malta, Israel, Palestine
- Investment Strategy development (A&P Management per market)
- POSM & Visibility planning
- P&L - A&P budget management for CYPRUS & MALTA
- Annual cycle plan Monitoring for all channels and respective strategic brands
- Consumer Activation Plan development & execution management (Retail & HoReCa)
- Channel Strategy Development in line with Retail Segmentation
- Field Force Capabilities Development
- PPOS & TPOS Materials Development
- Global Strategies Adaptation in Local markets
Market Manager CYPRUS & MALTA - IMPERIAL TOBACCO INTERNATIONAL
(2015-09 - 2017-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Business Planning & Operational Planning Process Management / ME Markets
- Annual cycle plan Development for all channels and respective strategic brands
- Channel strategy Development (ROI and execution excellence)
- Ho.Re.Ca Strategy Development for Consumer Activation
- Supporting Local Sales teams for implementing distribution strategies for all ITG's portfolio – key areas
- Global Strategies Adaptation in Local markets
- A&P management for Trade Marketing activities
- Key Accounts Management Development (Member of the Global Key Accounts Steering Group)
Head of Trade Marketing Middle East Markets - IMPERIAL TOBACCO INTERNATIONAL LIMITED
(2005-08 - 2011-09)
Brands: Davidoff, JPS, West, Gauloises
- Business Planning & Operational Planning Process Management / ME Markets
- Annual cycle plan Development for all channels and respective strategic brands
- Channel strategy Development (ROI and execution excellence)
- Ho.Re.Ca Strategy Development for Consumer Activation
- Supporting Local Sales teams for implementing distribution strategies for all ITG's portfolio – key areas
- Global Strategies Adaptation in Local markets
- A&P management for Trade Marketing activities
- Key Accounts Management Development (Member of the Global Key Accounts Steering Group)
Consumer Activation Supervisor - IMPERIAL TOBACCO HELLAS S.A.
(2005-09 - 2011-08)
Brands: Davidoff, West, JPS, Golden Virginia, Drum, Rizla, Gauloises
- Management of Consumer Activation plan for ITG's portfolio brands
- Planning of cycle activities in line with yearly objectives
- Ensure effective brand visibility agreements with strategic HoReCa outlets
- Build & maintain sustainable business relationships with key HoReCa owners
- Management of below the line Agencies (Castings, Trainings. Briefings)
- HoReCa Channel Classification / through CRM database (Siebel)
Εκπαίδευση
MSc - International Business - University of East London
BSc - Marketing - Technological Educational Institute of Athens (TEI of Athens)
