Business Consultant - EONAS DIRECT
(2024-09)
- Directing overall business operations and execution of clients' strategic initiatives to drive growth and profitability
- Leading cross-functional teams, improving efficiency, performance, and organizational alignment
- Managing financial planning, budgeting, and cost optimization to maximize business outcomes
- Building strong relationships with key stakeholders while identifying new business opportunities
General Manager - HABANOS S.A / PHOENICIA FEREOS HELLAS S.A.
(2020-10 - 2024-07)
Brands: Cohiba, Montecristo, Partagas, Romeo Y Julieta, Trinidad, Hoyo De Monterey, H. Upman
- New Business Development
- Annual BP Strategy & Execution monitoring
Brand Planning & Activation Manager Southeast Europe (NGP) - IMPERIAL TOBACCO HELLAS S.A.
(2019-05 - 2020-10)
Brands: My Blu, Pulze
Portfolio & Activation Manager Southeast Europe - IMPERIAL TOBACCO HELLAS S.A.
(2018-09 - 2019-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Global Brand Strategies Adaptation in Southeast Europe Markets
- BP Development (P&L / A&P development)
Trade Segment & RTS Manager Southeast Europe - IMPERIAL TOBACCO HELLAS S.A.
(2017-09 - 2018-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Channels Strategy Development for Greece, Romania, Bulgaria, Cyprus, Malta, Israel, Palestine
- Investment Strategy development (A&P Management per market)
- POSM & Visibility planning
- P&L - A&P budget management for CYPRUS & MALTA
- Annual cycle plan Monitoring for all channels and respective strategic brands
- Consumer Activation Plan development & execution management (Retail & HoReCa)
- Channel Strategy Development in line with Retail Segmentation
- Field Force Capabilities Development
- PPOS & TPOS Materials Development
- Global Strategies Adaptation in Local markets
Market Manager CYPRUS & MALTA - IMPERIAL TOBACCO INTERNATIONAL
(2015-09 - 2017-04)
Brands: Davidoff, JPS, Golden Virginia, Rizla, West, Gauloises
- Business Planning & Operational Planning Process Management / ME Markets
- Annual cycle plan Development for all channels and respective strategic brands
- Channel strategy Development (ROI and execution excellence)
- Ho.Re.Ca Strategy Development for Consumer Activation
- Supporting Local Sales teams for implementing distribution strategies for all ITG's portfolio – key areas
- Global Strategies Adaptation in Local markets
- A&P management for Trade Marketing activities
- Key Accounts Management Development (Member of the Global Key Accounts Steering Group)
Head of Trade Marketing Middle East Markets - IMPERIAL TOBACCO INTERNATIONAL LIMITED
(2005-08 - 2011-09)
Brands: Davidoff, JPS, West, Gauloises
- Business Planning & Operational Planning Process Management / ME Markets
- Annual cycle plan Development for all channels and respective strategic brands
- Channel strategy Development (ROI and execution excellence)
- Ho.Re.Ca Strategy Development for Consumer Activation
- Supporting Local Sales teams for implementing distribution strategies for all ITG's portfolio – key areas
- Global Strategies Adaptation in Local markets
- A&P management for Trade Marketing activities
- Key Accounts Management Development (Member of the Global Key Accounts Steering Group)
Consumer Activation Supervisor - IMPERIAL TOBACCO HELLAS S.A.
(2005-09 - 2011-08)
Brands: Davidoff, West, JPS, Golden Virginia, Drum, Rizla, Gauloises
- Management of Consumer Activation plan for ITG's portfolio brands
- Planning of cycle activities in line with yearly objectives
- Ensure effective brand visibility agreements with strategic HoReCa outlets
- Build & maintain sustainable business relationships with key HoReCa owners
- Management of below the line Agencies (Castings, Trainings. Briefings)
- HoReCa Channel Classification / through CRM database (Siebel)
