Katerina Broumou
MARKETING MANAGER
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Σχετικά
Results-driven Marketing Manager with extensive experience in the yachting industry, specialising in digital marketing, brand management, event planning and international boat shows. Proven track record in developing and implementing comprehensive marketing strategies that enhance brand positioning, drive sales growth and strengthen customer engagement. Skilled in managing end-to-end marketing activities across digital channels, brand development, content creation, campaigns and global events.
Εμπειρία
MARKETING MANAGER - Vernicos Yachts S.A.
(2018)
- Develop and implement the overall marketing strategy and annual marketing plan.
- Lead all digital marketing activities, including website, SEO, Google Ads, social media, email marketing and online campaigns.
- Oversee brand management, rebranding initiatives and ensure brand consistency across all touchpoints.
- Plan and execute marketing campaigns for yacht sales, charter, pre-owned yachts, special offers and new product launches.
- Coordinate the company's participation in international boat shows and events worldwide, including Cannes Yachting Festival, Monaco Yacht Show, ICE Amsterdam and international charter shows.
- Manage event planning and execution, including corporate events, yacht presentations and client entertainment.
- Develop content strategy and manage content production across all channels (copywriting, visuals, video, photography).
- Collaborate with shipyards, partners, agencies and media to support marketing initiatives and brand positioning.
- Monitor performance, analyse KPIs and optimise campaigns to achieve business goals.
- Identify trends, new technologies and AI tools to enhance marketing effectiveness.
CHARTER ASSISTANT (INTERNSHIP) - Delta Marine & Consultants Ltd
(2017 - 2018)
- Assisted with day-to-day charter operations and client communication.
- Handled charter enquiries, bookings and administrative procedures.
- Coordinated communication between clients, yacht owners and charter partners.
- Gained valuable experience in the yachting, charter and tourism industry.
Εκπαίδευση
EXECUTIVE DIPLOMA IN TOURISM & SHIPPING - Shipping Management - Aegean College (2014 - 2017)
EXECUTIVE DIPLOMA - Mediterranean College (2015 - 2016)
